A highly controversial event which began in 2009 with the aim to promote understanding and acceptance for the lesbian, gay, bisexual and transgender (LGBT) community, Pink Dot increased its attendance from 2,500 people in 2009 to an estimate...英国华人论坛
So, you want to get more exposure. That's a great idea, but how are you going to do it? How are you going to get not only more exposure, but also the kind of exposure that results in more business? Too often I hear business owners say, "I di...英国华人论坛
You've heard the saying a gazillion times:"Charity begins at home."But in this age of mass media, charity that begins athome can also proceed straight to your bottom line--bygenerating publicity for your web site or your business.And best of...英国华人论坛
So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.Youre not alone. This scenario is playing out all across the web, yet...英国华人论坛
Public relations is one of the highest leverage activities you can do when building your business. The problem is that its often hard to get started and people get discouraged when their initial attempts prove fruitless. This article w...英国华人论坛
The tools available on todays internet magnify the viral aspects of marketing. Social bookmarking and the online social networks can elevate a clever gimmick to global exposure within hours. It can be so dramatic that a few servers hav...英国华人论坛
With few exceptions, print advertising is wasteful for small to mid-sized businesses. Its true even when the return on advertising is positive, as theres a more cost-effective alternative: publicity. Print advertising is expensive, lack...英国华人论坛
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you?Well, it happened to my good friend Nancy Marmolejo, Viva Visibility.If you don't know Nancy yet, you really need to. She...英国华人论坛
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One excellent way to get tons of free advertising is by sending out press releases to various newspapers and magazines. Many times, if the press release is interesting enough, they will run it as filler. Publications are always interested in...英国华人论坛
How To Get $1,000 Worth of Advertising for $60 Sixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know...英国华人论坛
4th Quarter Publicity = 1st Quarter ProsperitybyTodd F. Brabender-Spread The News PR, Inc.As the year starts to wind down, many businesses and entrepreneurs aremaking plans and budgets for the year 2003. Those plans could includeanything fro...英国华人论坛
As we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the year, but invariably one of two things happe...英国华人论坛
Publicity! Exclusive, Powerful and It's Free! Copyright 2002 Livvie Matthews Publicity is more valuable than paid advertising. Here is an opportunity to share your knowledge, experience and your expertise and in return you receive free publi...英国华人论坛
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out t...英国华人论坛
PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amat...英国华人论坛
Publicity Stunts Still Earn Attentionby Marcia YudkinWho says publicity stunts are passé? Outrageous staged events designed solely to show up on the evening news still get the job done when they're clever and fun.Stan Heimowitz, owner of Ce...英国华人论坛
The call came into my office and the voice on the other end was very energetic, almost giddy: I have finalized my marketing budget and need your help launching an advertising campaign for my new product, he breathed. Congratulations,...英国华人论坛
When you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect - and...英国华人论坛
God bless reporters. They dont make much money; theydont get much of the glory; and they generally worklong hours under withering deadline pressure.But heres the most important thing to remember aboutreporters if you want to get free p...英国华人论坛
Imagine yourself sitting down in a meeting room tolisten to a presentation by a speaker.The speaker begins by saying. "Statistics show" andthen proceeds to prattle off a list of figures aimed atmaking a point. Before long, though, youll pr...英国华人论坛
Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have the best products your field, but you cannot expect your business to b...英国华人论坛
If youre like most publicity seekers, you probably think oneproject at a time. Youve got a new product coming out in April,so you send out a release in March. Youve hired a new executive,youll put out a release when shes on board,...英国华人论坛
Creation of the Right of Publicity in CaliforniaThe right of publicity is generally defined as the right to control or prevent the unauthorized use or commercial exploitation of ones name, likeness, voice or personality.[1] The rig...英国华人论坛
Cutting down stock has to use odd ways to be out of encirclement. Clearing inventory is very important, but there are all kinds of ways to do this. Compared with the folds promotion strategy lots of trademarks use, male wearing trademark Kno...英国华人论坛
-------------------------------------------------------Charles Kangethe(c) Copyright 2004-------------------------------------------------------What you are about to read is a step by step guide togetting FREE publicity. Simply, this is adve...英国华人论坛
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If they think your home business is interesting...英国华人论坛
A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business - you.People dont buy a p...英国华人论坛
Real estate sales rely on broad exposure, so both buyers and home owners have been quick to learn how to exploit the Internet, particularly local sites like Craigslist where you can provide specific information and pictures. In order to real...英国华人论坛
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive techniques for gaining business-...英国华人论坛
...energy orcutting costs are always newsworthy. Naming new trends orbuying habits can equally be publicized. Take a look at the magazines and trade journals in yourarea of endeavor. Are there special sections forinteresting tidbits of the i...英国华人论坛
The call came into my office and the voice on the other end was very energetic, almost giddy: I have finalized my marketing budget and need your help launching an advertising campaign for my new product, he breathed. Congratulations,...英国华人论坛
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out t...英国华人论坛
Online press releases have only taken off in recent years. As a result, few people realize that they can be used for more than just attracting publicity.Theyre also powerful tools to pull-in visitors to your site and backlinks from being p...英国华人论坛
The call came into my office and the voice on the other end was veryenergetic, almost giddy: "I have finalized my marketing budget andneed your help launching an advertising campaign for my new product,"he breathed. "Congratulations," I repl...英国华人论坛
1. Article DirectoriesSubmitting multiple articles on article directories is an easy way of getting publicity for your virtual assistance business. You allow your business name to get exposure as well as you can show potential clients what y...英国华人论坛
Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relati...英国华人论坛
All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or mag...英国华人论坛
The answer is yes and no. Often it's how well the message is managed when the story hits the headlines.In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue's diagnosis with breast cancer. Unfortunate...英国华人论坛
So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your busi...英国华人论坛
When it comes to generating publicity for a product, business or website,one of the hardest decisions entrepreneurs have to make is whether to launchthe campaign themselves. What makes it tough is trying to determine theamount of time it mig...英国华人论坛
I can't afford a publicity/public relations campaign . can I?Todd Brabender-Spread The News PR, Inc.www.spreadthenewspr.comIt's a phrase I hear over and over again from many entrepreneurs, smallbusinesses owners and inventors: "I'd love to h...英国华人论坛
We all know that the Internet has taken away geographic boundaries in thebusiness world. The accessibility and expansiveness of the Internet allowsthe entrepreneur/business owner anywhere in North America to search outsidehis local yellow pa...英国华人论坛
Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.Let's put ourselves first in the position of the editor of a magazine for...英国华人论坛
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former...英国华人论坛
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campa...英国华人论坛
How do you identify newsworthy stories where you work orlive?Especially newsworthy stories about yourself or your companythat you can pitch to the media in the hope of getting somefree publicity.By remembering a semi-famous quote from the la...英国华人论坛
Early in my TV career, a consultant from the Magid Company, the people who practically invented TV news research, told me something that helped me enormously through the years.'There are no dull stories,' she said. 'Just dull approaches to i...英国华人论坛
Whether you want to make more sales, or get an offer on television, you can broaden the scope of your clients by free publicity. You don't have to send up huge banners flying behind airplanes to attract attention. In fact, with just a teleph...英国华人论坛
Build Celebrity Status Get the Medias Seal of Approval You Can Become A Top Expert In Demand! Get NEW Clients!1. Make a list of all of the topics you can discuss along with sub-categories. For example, a Workplace Expert would compile...英国华人论坛