Get,Free,Publicity,amp,#34,Tal marketing Get Free Publicity by "Talking the Talk" of
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect - and attention - if you can speak the language of the newsroom.Its not like learning Mandarin. In fact, all you needto do is sprinkle your pitch with a couple ofcatchwords and phrases. For instance:Newshook - Connecting a story to something thats already in the news makes it more interesting. For instance: a hot topic right now is airline security. Astory about a company thats developing a retinal scan or a handprint identification device would automatically appeal to news decision-makers.Local Angle - Events happening on a national or even international stage still can have local impact. Mostobvious example: when the U.S recently began bombing Afghanistan, many local reserve units were called up.That offered a variety of possibilities, including:Human Interest Stories - We all saw video of the destruction at the World Trade Center, the Pentagon,and Somerset, Pennsylvania. Stories that followed about the impact on families who lost loved ones in theattacks were human interest stories.Such stories appeal to everyone because - among other reasons - we all ask ourselves, "What if it were me?"Follow-ups - If youre disappointed because a reportertalked to your competitor about something, but not to you, you can probably get your turn by offering a follow up.Future File - Generic name for any system that collects news releases, notes, or any information related to future events.Evergreen - A story that isnt necessarily tied to a newshook. Evergreens are stories the media pull "out ofthe can" to use on slow news days when theres not much going on and they have a lot of time to fill.Kicker - This one relates TV only. The "kicker" is a short, generally amusing story just before the end of a newscast. Its supposed to leave you smiling even if youve just watched nearly thirty minutes of mayhem.If you want to portray yourself as knowledgeable andsavvy, just tell an assignment editor youve got something you think will make a good kicker. Theyll pay attention, since good local kickers arent alwayseasy to find. Plus, if youve got interesting video,theyll "tease" the kicker all the way through the newscast - which means you get even more exposure.Sprinkling your pitch to the media with these words andphrases will greatly improve your chances of getting free publicity.And that reminds me of one last thing.Never use the word "publicity" when pitching areporter. Always call it "coverage."When you "talk the talk" of the newsroom, "publicity"is one word you never want to say.
Get,Free,Publicity,amp,#34,Tal