Pros,And,Cons,Trade,Show,Displ marketing Pros And Cons Of Trade Show Display Rental
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Purchasing a trade show stand can be a smart investment in your company's future convention success, but only if you're sure that you will use it frequently enough to justify the cost. Many companies find trade show display rental to be the better choice, particularly if they attend conventions infrequently. Both purchase and rental offer great opportunities to showcase your company's products and build brand identity, but some companies may benefit more from one than the other.Pros Of Buying A Trade Show StandThe biggest advantage of purchasing outright is that you can create a unit that fits your tastes exactly. Although a rented option will have customizability in some respects, nothing beats a trade show exhibit that you own and have designed from the ground up. The other major benefit of buying rather than leasing is that you may be able to save money over time with a purchase. Most rentals involve a one-time fee, paid every time you want to rent the unit. You don't have to pay any kind of storage fee for the trade show display rental while it's not in use, but those costs are somewhat reflected in the fee you pay when you do take it out on lease. Determining whether you will enjoy this second advantage of purchasing a trade show stand takes a bit of number crunching. First, decide approximately how many events you will attend during the coming year. Next, get a price quote on a leased unit that might fit your needs. Finally, multiply the lease price by the number of events. If that price is substantially more than purchase, you're probably better off buying instead.Cons Of Making A PurchaseIf your company is short on money, it may be hard to afford a trade show exhibit right now. They are a great investment, but they can also be an expensive one. In addition, it's difficult to substantially change the structure of a unit after you've bought it, whereas a new rental can be negotiated anytime you want a change. Finally, once you buy the unit you are responsible for all maintenance and upkeep associated with it. You must store it, repair it, and ship it whenever you want to actually use it. This can be an expensive and time consuming process in some cases. Pros Of A Trade Show Display RentalA lease can be incredibly convenient if you work with a company that has a worldwide presence and is accustomed to processing leased units. You pay much less for a lease than you would for a typical purchase, but perhaps more importantly you won't have to worry about maintenance on the unit, nor will you have to stress over storage or transport. Many companies with national offices can arrange to lease you the same unit from a local office near the convention, so you can avoid paying shipping entirely. Cons Of RentingThe main problem with leasing your trade show stand is that you will not have the inherent customization options available that would be possible with a typical purchase. Although this is somewhat countered by the widespread availability of modular units for lease, the fact remains that modular customizations cannot equal the level of specialization that buying would provide. In addition, leasing becomes more expensive in the long term than buying if you are a frequent presenter, which should be taken into account.The Bottom LineThere is only one absolutely certain fact that can indicate whether you should lease or purchase: whether you present at enough events annually to equal the cost of purchasing a unit or not. If not, your company should likely prefer a lease. If so, you should probably prefer to purchase. The other facts are personal taste more than finances, and will change depending on your preferences for taking care of the trade show exhibit and your taste for customization.
Pros,And,Cons,Trade,Show,Displ