Small,Unit,Big,Impact,Making,S marketing Small Unit, Big Impact: Making A Splash With Table Top Displ
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In the minds of most convention designers, bigger is better. The larger your exhibit is, the easier it is to see and the more people will visit. The more imposing your storefront is, the easier it is to notice and the more attention you'll get. Although these observations may be valid, they neglect the influence of a well crafted smaller unit. When used properly, a table top display at a convention or sidewalk signs on the street can have as much influence as an expensive, large storefront renovation or a custom exhibit.Make Every Inch Of Table Top Display Space Count When you have limited exhibit space, you are forced to pare down on the text and images that you showcase. While this may seem like a negative outcome, it is actually positive. By stripping down to the essentials of your message, you communicate more effectively with your visitors. They will look at your sidewalk signs and know exactly what they'll get if they walk into your store. If you had more room, you'd be less able to focus their attention. As a consequence, you should spend a lot of time designing the space you have. Some people find it helpful to create scale models and try out different configurations of text and images. Small spaces can easily be overcrowded, and testing out the layout before you actually have the unit made will prevent costly mistakes. Position With CareA small unit can be easier to overlook than a large one. To remedy this, you need to be careful about where you place it. Don't let it be overshadowed by other nearby sidewalk signs. Ensure that your table top display is substantially separated from those around it, so that they don't all blend together. Do everything you can to differentiate your table top display from your neighbor so that your stand is the immediate focus.Make Use Of Bright Colors And ContrastThe human eye is naturally drawn to certain color combinations. For instance, red combined with white will naturally enhance our focus even before we've decided to look at it. Determine what colors will suit your company, and then see whether any of the colors you've picked are known to be particularly dynamic and arresting. Never pick colors simply for the sake of catching peoples' eyes -- you'll end up with a neon table top display with shiny metallic writing. It'll be eye catching all right, but nobody will be able to read it. Bright colors must always be used with something dark to contrast. It makes it easier to see, easier to read, and easier to remember.Giveaways Are Great Give a flyer. Have printed information about your product readily available for anyone who asks so they can pick up literature and take it home. This kind of giveaway is inexpensive and can be done at almost any event. When your table top display is small, you want to ensure that you leave a big imprint on visitor memory. While the literature might not contribute directly to creating that memory, it will make it much easier for the visitors to think about your company after the convention.If you are able, you can also do an actual giveaway. Many companies have had success with giving away small trinkets at their table top display, or with offering a raffle. You don't have a lot of space, but if you use it wisely, you're almost certain to see good results.
Small,Unit,Big,Impact,Making,S