The,magic,and,science,statisti marketing The magic and science of statistics and sales.
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
This article was orginally written to teach my members how to get ISP clients, but you can use it for almost any business that you are in. ---------------------------------------------------------The magic and science of statistics and sales.---------------------------------------------------------when I was on the phone as a telemarketer, I discovered something very important.If I kept my activity regular, that is if I worked the same amount of time each day, and if I was in good health, I couldcome to depend my income upon numbers.I proved this theory over and over, not only to myself, but having hundreds of telemarketers do the same thing.Each day I would keep track of how many contacts I made. Not calls, contacts.A contact would be actually speaking with someone that could make a decision.If you are calling businesses, the person answering the phone is not always the one that can make your decision you need, sothat would not count as a contact.At the time, I was able to sell one product for every contacts I made. As time went by, I kept reading books on sales, self motivation, etc. and eventually improved my closing ratio on this same product to 1 sale for every 3.47 contacts.To have a dependable income, I knew at the time what my ratio of sales were for the time.At my peak with this product, I knew that if I wanted to earn $800.00 for the week, I had to make 400 presentations each week. At the end of every week, my closing ratio would not vary more than a fraction of a presentation. Some weeks it would be 1 in 3.47 or 3.24 or 3.30. It seldom varied much more than that.Wouldn't you like to know that when you pick up that phone, and get a no, you are now only 2.24 presentations away from a yes?HERE ARE IMPORTANT THING TO REMEMBERI discovered that I could only depend on these numbers if:1. I was in good health.2. I put in the same amount of activity each day.3. I kept track of my contacts.4. I did not worry about the day to day ratios, theonly one that counted was at the end of the week.Some days the ratio would bounce from 1 to 1 and some days 1 to 10.But I discovered, that over a weeks period oftime, I got overall for the week, the very sameratio I counted on, week after week.I suspect that since you are just starting outthat your ratio on finding businesses that wantwebsite hosting will be 1 in 10. If that is yourratio, then you can learn to depend on it.If you are keeping track of your ratios, you canalso improve yourself to get a better ratio!To prove this system, I started a non existanttelemarketing company from nothing, no salespeople, and started hiring and teaching mysystem.Within 2 years, I had 1000 salespeople workingout of our offices, grossing 10 million dollarsa year.I ran that business for 7 years and then retired.SO I KNOW WHAT I AM TALKING ABOUT ON RATIOS.This is why we will request you to keeptrack of businesses that say yes or no.Write the name of each business you contact,and beside it write 1. No Contact, (That meansyou did not talk to a decision maker. If youtalked to the receptionist, but that personwas not a decision maker, that is a no contact),or2. Turn Down. (That means you did talk tothe decision maker, but they said no), or 3. SIGN UP. (That means they buy a website hostingpackage from you).or4. Call Back. (You talked to someone that wantsyou to call back, that person may or may not bea decision maker).At the end of each day count how many Turn Downsand how many SIGN UPs you have. The othersDO NOT count toward your ratio.You will notice wide ratio swings each day,but when you total them up at the end of eachweek, you will notice that soon your weeklyaverage will be about the same.We have a form on a website that we want you toenter your TURN DOWNS and SIGN UPS, so we canhelp you keep track of this, and let you comparewith the other salesperson.ONCE YOU KNOW YOUR RATIO, At the begginningof every week, you can decide how many SALES you are going to get!! If you know your ratio is 1 in 10, and thisweek you want 50 sales, you know you have to do 500 contacts!!IT IS A PRINCIPLE YOU CAN COUNT ON! Article Tags: Decision Maker
The,magic,and,science,statisti