Use,Your,Personality,Make,The, marketing Use Your Personality To Make The Sale
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
In today's society, marketing is very much focused on impersonalforms of communication: the Internet, mass media promotion, andeven bulk mail. When it comes down to it, we are all busy peoplebut we could probably stand a little bit of personal interactionevery now and then. So how do you go about making sales on a oneto one basis?Let's say you decide to make personal sales visits to customers.You need a sales pitch kit. This is the material you pull outto show the client and help make the sale.Try using a three ring binder for your sales pitch kit. Useplastic pages you can insert photos and paper pages in. Thismakes it easy to add, remove, and rearrange pages formaximum effect.Unlike a mass produced catalog or brochure, you caneasily update your sales pitch binder. Some top sales peoplerearrange the pages for each customer so they can appeal tospecific likes and concerns.Your sales pitch kit can include:* Samples of your work* Articles about you, your product, or industry* Testimonial letters from previous customers* Photos of completed work. Nothing tells your story like apicture!* Licences and permits to reassure customers* Your satisfaction guarantee printed nicely on a page.Once you have your sales pitch kit together you've got somethingto talk about with your potential customer. The next thing tothink about is HOW to talk to your customer.Many industries are in the habit of using business language.It is not too different from lawyer language.You get a memo that starts: Pursuant to yesterday'scommunication between the concerned parties....Eh? You will get far better response from your marketingand customer service materials if you switch businesslanguage to people language."As per your request" becomes "as you requested."Change "enclosed please find" to "here is."Rather than "in the event that," simply use "if.""It is in our considered opinion" is shortened to "wethink."Business language is slow reading for people who aren'tused to using it all day. Many folks give up if they have toread it. Plain, simple, everyday language will grab more people.It is clearer and easier to understand.Business language also tends to hide your personality becauseit's all dressed up in someone else's clothing. Speaking tocustomers in terms they understand will be highly appreciated, aswill appealing to how they feel.Customers appreciate getting lots of details on the attractivefeatures your product or service offers. Many will spend days orweeks looking over your materials or web site before they decideto buy. In the end, though, their decision is largely based onemotion.That's why savvy marketers stress the benefits a customer willreceive when they buy. They try to get straight to the customer'spersonal emotions."Earn more money! Spend more time with family. Get the dream caryou've always wanted. Show the boss how you saved 20% on allfuture supplies."Those lines make you feel good about your future and proud ofyour accomplishments (or future accomplishments you will achieveAFTER you've purchased the product.)The copy tells the customer "you're ok, what you want is ok, andyou should have what you want."Build emotion into your marketing by stressing the problem yourproduct or service solves. It's a BAD problem that makes peoplemiserable. Build up the stress the reader feels. Then show yourcustomer how to relieve that stress by purchasing your product. Article Tags: Sales Pitch
Use,Your,Personality,Make,The,