Keys,Creating,Winning,Marketin marketing Keys to Creating a Winning Marketing Program
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Does your company spend thousands of dollars on marketing with little to showfor it? Poor response rates are enough to drive us all crazy. Fret no more. Thereis a solution! According to recent studies, businesses are reaping greater rewards by usingpromotional products as extensions of other marketing activities. Advertising,direct mail, web promotions and public relations are significantly more effectivewhen appropriate promotional products are included. Why? Because advertisingspecialties have the unique ability to customize a message to a specific audienceor need. For example, a microbrewery recently introduced its new brand of beer by givingaway cork coasters imprinted with a replica of the products label. Besidesprotecting furniture, the coasters provide endless name recognition. A film processor used imprinted magnetic frames for a store promotion. Thecompany reported customers liked the frames so much, they told their friends,which ultimately led to a 22% increase in sales. During the latter part of 1999, many companies used promotional products togenerate enthusiasm for their millennium bug projects. One firms goal was toencourage enterprise-wide teamwork to upgrade computer systems. Itemsincluding baseball caps, beverage containers, screen savers, and newsletters wereimprinted with slogans to remind employees of the program. Marketers are also finding packaging makes a big difference. A building supplycompany sends prospects a tee shirt compressed into a brick. Another firmsends clients a packet of gourmet coffee or tea, inside a glass mug with themessage, Take a break on us. On the Internet, content-providers have only a few second to get a customersattention. Promotional Products are often used to get customers to linger a littlelonger at their site. A survey by the nonprofit think tank Privacy &AmericanBusiness found that nearly nine out of 10 online respondents felt it was fair to givepersonal consumer information to companies that gave them a valuable benefit.A company can do no better for itself than to give consumers their web address.Companies not only give away promotional products once theyre at their website, they also do just to get bring customers online in the first place. Promotionalproducts are a walking hyperlink! After youve read this article, sit back and take a look around you to the numberof promotional products you see everyday. Your calendar, a coffee mug, howabout a note pad or favorite pen? The most effective promotional products areuseful, attractive, unique, and of good quality. Combine all these attributes andyou will have a winning program. How to Use Promotional Products 1. As business gifts to foster goodwill or customer retention 2. For tradeshows, conferences, and meetings 3. To enhance public relations 4. For employee relations and internal corporate events 5. To generate new customers 6. As employee service awards 7. To create brand awareness 8. To introduce a new product, service, or line 9. For sales incentives10. As part of safety education programs About Promoavenue.com PromoAvenue.com provides business customers of any size, information andideas for improving sales, image and profits through the use of promotionalproducts. PromoAvenue has many programs designed to meet the unique needsofyour business. Each program is designed to increase awareness, namerecognition and lead generation for your business. Promotional ProductPrograms, when used as incentives or rewards, will improve customer loyalty,employee morale and productivity.
Keys,Creating,Winning,Marketin