Are,You,One,Trick,Pony,amp,#63 marketing Are You a One Trick Pony?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Do your customers know what you're going to say - before -you say it? Have you become so predictable that you'reignored? In other words, are you a One Trick Pony?Hmmm, you may muse. AM I a one trick pony? Whatever thehell that is. In fact, Just what Is good old uncle edgetting at?Hmmm...Oh well, you don't have time to figure out what MrLazy Dude is asking you... You've gotta a lot of work to do.After all, Your sales are flat. Your old newsletter membersare un-subscribing. Your New newsletter subscribers all havefree email addresses.And every damn person you hear from is broke and looking fora handout...Sorry, uncle ed, you've got other fish to fry.Does the above sound a little like your Home Grown Biz thesedays? Are you feeling the economic downturn? Are yourtactics, ads, offers, sales letters not getting the responsethey did just a few months ago?Are you in a scramble to find new affiliate programs? Areyou looking for something, Anything, that works? Have youeven considered buying email blasts? After all, isn't thatwhy you have your junk email accounts?Am I making you a little nervous? Am I hitting close towhere your Home Grown Biz lives? Well, don't feel like theLone Ranger. There's plenty of this going around.So what's happening here? Is it really just the falloutfrom the much ballyhooed slowdown? Perhaps it is. Thenagain, perhaps it's because you, like so many of us internetmarketers, have become a stale One Trick Pony.Must we all have the same boring long, and I do mean loooongsales letters at our affiliate sites? Is it me, or do ourinternet sales letters read exactly alike? Are we requiredto go to such lengths to hide our price?Can we not write copy that actually describes the product/service in terms that our reader understands just what isbeing offered? Oh, did I mention how boring our salesletters are?This is not sour grapes. After all, we brag non-stop aboutour offers. OK. Fine. Let's Stand and Deliver. Let'srecognize the hand writing on our monitors...Baby, The Internet Times - They Are A-Changin'The internet may be changing. But I can assure you this...People have not changed. They still want the same thingsthey've always wanted. People still want to buy from peoplethey know, like and trust.Perhaps our customers are looking for more value. Perhapsthey're demanding a more personal touch. Perhaps they'resick and tired of sales letters and websites that read likelate night TV infommercials.Perhaps our customers do know what we're going to say -before we say it - because they see through the crapola thatain't gonna fly anymore.Are we going to change our strategies and tactics to meettodays opportunities? Are we going to remain A One TrickPony? And continue beating a dead horse. Or are wepreparing to stand and deliver?You may want to hold up on searching for a new affiliateprogram or a new internet guru. Perhaps you'd be betterserved by re-defining your target market.At the very least take another look at your market's currentproblems. Define those problems. Then find the solutions.Solutions that aren't presented in the same old One TrickPony methods.Let's stop crying into our beer. And get on with it. Welive in exciting times. Let's take advantage of them. Article Tags: Sales Letters
Are,You,One,Trick,Pony,amp,#63