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The Bring Your Own Device (BYOD) concept continues to grow swiftly across the businesses and make enterprise mobile apps take control of the overall business functioning. This prevented business owners to invest money on various channels of a business and helped them in augmenting revenue from them. However, this reality has a darker side in the form of threats and the biggest threat is that sensitive and confidential files can be accessed by anyone. This makes it vulnerable and soft target for malware and those looking to access it. However, this situation could be averted by getting an enterprise mobile app store that has already been adopted by a number of companies. An enterprise app store is actually a business owned marketplace that houses only the apps (professional and personal) approved by the IT section of that business. Still confused? Let me quote an example here. Suppose you permit to use file-sharing app "iCloud" but is showing some signs of technical fault that DropBox does not have. In this case, only DropBox will be permitted in the store. I am sure by now, you must be wondering about their importance in an enterprise, so here is the answer. Enterprise app stores allow companies adopt BYOD concept wisely and keep every BYOD device under its jurisdiction. According to Gartner's prediction, one-fourth of the worldwide companies will have their own enterprise app stores by 2017. They are capable of empowering employees with tools that help business in the best possible way. If we consider the example cited above, suppose your store has just one file sharing app, it means all employees will use it, which will boost productivity and coordination among them. If this happens with every app stored in the app store, collaboration on projects would be achieved easily and everyone involved in it will have the same information as the project coordinator. Moreover, the fee of non-free apps can be counterbalanced with the number of users of those apps. If more employees were accessing an app, it would mean that organizations could save capital on a very significant basis. By now, if you have made up your mind to get an enterprise app store, then continue below, else read it again until you realize the importance of enterprise app stores.In the beginning, get an idea of what your employees, management, and IT section needs in terms of usage and security. Try to get familiar with apps and see which enterprise app will help employees in increasing productivity in real terms. Collect the most cost-effective as well as secure apps. In addition, a business owner will also have to consider whether he requires apps for every individual department or whether he wants to limit the access of apps and avoid licensing fees. The next step involves marketing and business owners should make sure that he markets his enterprise extensively. Besides this, keep the adoption process of an app absolutely simple and secure, as it will motivate employees and consumers to download them more and more. CONCLUSIONAn enterprise app store is a perfect solution to the issues arising because of BYOD concept. The summary of reasons cited by a number of business owners is that they can serve employees, employers as well as consumers without negotiating on the issue of security. An added advantage of these stores is that they are dynamic and thus, can be modified according to the needs of various sections and departments.
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