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NORFOLK, Va.(June 23, 2008)For Rent Media Solutions, a leading apartment resource for searchingapartments nationwide, and a division ofDominion Enterprises, announced today that more than 1,000 streaming videos arenow available on ForRent.com for apartment seekers to useas resources. This milestone reinforces the companys commitment to theinnovative marketing solutions. Community Theater,the streaming video product that gives property managers the opportunity tocreate a professionally produced video highlighting the features of theircommunities, launched in September of 2006 in select markets. Since then, morethan 1,000 videos have been produced and uploaded to ForRent.com. Interactiveadvertising is evolving rapidly and online video has emerged as a major factorin the culture of communication, says Terry Slattery, vice president andgeneral manager of For Rent Media Solutions. Our videos have received morethan 3.4 million views, and in May 2008alone our videos averaged over 17,800 views per day. As a marketingtool, this product generates more exposure for property managers and encouragesconversation amongst apartment dwellers as well as properties and theirpotential residents.Streamingvideo has surged in popularity as more and more consumers are using theInternet as an additional form of mass communication. According to data fromthe comScore Video Metrix service, U.S. Internet users viewed over 11.4 billiononline videos during March, 2008 and nearly 139 million U.S. Internet userswatched an average of 83 videos per viewer in March. In addition to ForRent.comand the propertys management companys Web site, Community Theater videos arereaching hundreds of thousands of prospective renters through ForRent.comsvideo syndication network. This network includes a variety of channels coveringmajor search engines like Google andYahoo!®, social networking sites such as MySpace®, videosharing sites including YouTube and many more.About For Rent Media SolutionsHeadquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults. For Rent Media Solutions is a leading resource for choosing yournext apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides afree customizable apartment search from more than 50,000 apartment listingsnationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com-The Magazine, and publishes 93 magazinescovering more than 190 markets nationwide, including After 55 Housing & Resource Guide, and Apartamentos Para Rentar®.For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com, CorporateHousing.com®,ParaRentar.comandFLCondoGuide.com. For Rent Media Solutions is acompany dedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.AboutDominion EnterprisesDominion Enterprises, adivision of Landmark Communications, is a leading marketing services companyserving the automotive, real estate, apartment, recruitment and marine markets.The company operates a variety of businesses that offer Internet marketing, Website design and hosting, lead generation, CRM, and data capture anddistribution services. The company has more than 40 market-leading Web sitesreaching more than 12.5 million unique monthly visitors, and more than 500magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va.,the company has nearly 6,000 employees nationwide and annualized revenue ofmore than $946 million. For more information, www.DominionEnterprises.com. ###
Streaming,Video,Gaining,Exposu