Seed,Treatment,Market,Asia-Pac marketing Seed Treatment Market: Asia-Pacific Top Destination for Glob
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Global seed treatment market is comparatively a niche segment which has been gaining momentum in recent past. Imbalance between the cost & effectiveness, concern for environment and limited shelf life are the drivers for this market grith. Due to awareness of health benefits, the biological seed treatments are creating an opportunity for seed treatment market. With a robust future outlook, global market is slated to grow at a higher CAGR of 8.9% during the forecast period 2015-2020.The segment possesses great opportunities for the agrochemical market players to venture into the seed treatment segment so as to In order to capture the major market share in seed treatment industry, companies are adopting various strategies ranging from alliances, merger and acquisition to innovation and product developments. Partnerships, collaboration and expansion plans are being adopted to capture new markets and tap new opportunities.Bayer CropScience has been the most active among the top three players, inaugurating a SeedGrowth Center in Vietnam, a key market for seed treatment in Asia-Pacific and laying the foundation for a new biological crop protection production facility in Wismar, Germany.Bayer’s seed treatment initiatives in South America started with acquisition of Biagro Group of Argentina.With a combined market share of approximately 60%, Bayer and Syngenta are the clear leaders here. In fact, the market is highly concentrated as the top four global companies cover 80% of the market share. Other major companies in the industry are BASF and Monsanto. Companies like BioWorks Inc, Advanced Biological Marketing Inc and Valent USA Corp, though small, they offer high potential in this segment given their bio based product portfolio. Each company has adopted an individual approach in terms of strategy for future growth.Among the relatively smaller seed treatment companies, BioWorks has been the most active; some of the developments are-Introduction of PERPose Plus™ Organic Algaecide and FungicideSigning of Biopesticide Distribution Agreement for North America with AEF Global in December 2012Canadian Launch of CEASE® Biofungicide in August 2012Along with the discussed measures, lots of new initiatives have been carried out by these players to strengthen the seed treatment market globally.Monsanto has been in the process of developing novel chemistry formulations that would help farmers in overcoming problems associated with resistant pathogens and bugs.Bayer has been investing extensively to cater the ever growing demand of biological crop protection products.North America and European agriculture industry are the leading regions due to large scale farming and commercialization of agriculture on those parts of the world. While the market may concentrated in those regions, global companies like Bayer and BASF are trying to capture the high growth regions of Asia-Pacific and South America. These companies opt for strategies with African continent focus; they expect to strengthen base by offering innovation and knowledge to smallholder farmers. These initiatives are going to help the market to grow while making farmers more competitive worldwide. Lastly, product development while using bio based agents would help the players by providing a sustainable approach to their brands.
Seed,Treatment,Market,Asia-Pac