Two,simple,strategies,creating marketing Two simple strategies to creating packages that attract more
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Creating session packages for some business owners is easy and itsvery obvious how things should work. But, for other owners, theyprefer packages that offer more flexibility to attract more clients. Theirprospects might need more time per call or more time in between sessions.There are many ways to set up packages that will attract moreclients and Ill share a few alternatives to choose from. Thesesuggestions might spark additional ideas that will work perfectly for your typeof business.Keep in mind that you dont want to short change your clients.If you provide only two options and one is shorter, its not likely people willsign up for the longer program. Offering three options allows clients to choosethe middle level with greater comfort. And the top level must have significantvalue to heighten appeal, so some motivated clients will go for it.1. Traditional Packages of 3-6 MonthsA) With the traditional package, clients get one call per week for three or sixmonths. Calls can be 30, 45, or 60-minutes in length depending on the formatthat works best for your business.B) An alternative some coaches offer is three weekly calls per month and oneweek off.C) Another option is to offer a prescribed number of hours per month andclients can choose how to use that time. They can have one three-hour call orthree one-hour calls over the 30 days.2. Year-Long PackagesA) This option provides clients with a pre-set number of hours that can be usedin any combination over 12-months. Clients can call on a weekly basis orperiodically over the entire year as they wish. They might schedule a bunch ofsessions in a row and then take a few months off before contacting you again.This can help you attract more clients when flexibility is part of the issue.B) Schedule 12 monthly calls giving clients structure for support andaccountability throughout the year. In between calls, they have plenty of timeto implement the strategies you shared and gain experience before taking thenext step.Longer packages of 6-12 months can be particularly helpful when you areteaching mindset. I believe you dont ever completely heal all of your mindsetissues. We all still have them I do. We dont reach mindset nirvana right?So, the more time you invest in mindset, the more layers of the onion you peelaway, going deeper into the issues.Your Client Attraction AssignmentWhat type of packages will best serve your clients and makes sense with yourbusiness? Will it be better to have a structured schedule or one that is moreflexible? You can even offer both types to help you attract more clients andfill your practice. When prospects call, test different options to see what hasthe most appeal or ask a few longer-term clients for their opinion. You maystart with one type of package and shift to another over time as your workevolves.
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