Thinking,about,establishing,jo marketing Thinking about establishing a joint venture? The best way to
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
One of the best ways to increaseyour reach to potential clients quickly is by creating a joint venture. Forming partnerships with othersuccessful people can skyrocket your exposure to your ideal clients, build yourlist and help fill your practice.The first step is to determine whowould be a good joint venture partner. Here are a few things to consider about your JVprospects:- Do you feelgood about the material they share?- Do they havea good reputation in the industry?- Do they havethe same ideal clients you want?Obviously, what would work great foryour business is to connect with someone who has a bigger list than you. (Owners with similar size lists canalso work.) So how do you appeal to these bigger business people? What do yousay to start the conversation?When approaching potential partners,start by offering to help. How can I help you? What value can I add to your network in a way thatyou are not offering now? I respect what you do.When you approach a joint venture inthis way, you arent asking for anything and are offering to help. So, you soften the potentialpartner to the idea of working with you and break down barriers to getinvolved.People come to me all the time andsay, Will you promote my dog sitting book to your list of 75,000 people? Many just expect Ive got a largelist and want to promote their stuff, but the truth is, this wouldnt be a truepartnership and it wouldnt serve the people on my list. Sometimes thepotential JV will offer me a cut from each sale, but that wont help me buildmy business. We have to look at JVs carefully, especially when they aresomewhat disproportionate.On the other hand, when I reach outto someone whos got two million people on their list of women business owners,I dont say, What can you do for me? That just doesnt work. No, I show up saying, Whatcan I do for you? This is how Ive successfully created joint venturepartnerships, even when my list was the smaller of the two. I will offer to dosomething free for these partners and as a result, work with organizations thathave thousands and thousands of my ideal clients. I ask if I can speak for freeor offer something for free. The exposure, publicity and goodwill that comesfrom it produces a lot of benefit for me as I attract new clients and build mylist.Your Client Attraction AssignmentLooking for joint venture partners? Spend time carefully selecting who you wantto approach and look for people who also work with the same ideal clients.Approach a potential JV by offering to help and find out what they need. Ifyour ideas dont fit, they might have ideas that will work for you both.
Thinking,about,establishing,jo