Keyword,Research,Simplificatio marketing Keyword Research Simplification. Is That Good?

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We often hear when using keyword researchtools, to select keywords that have at least 1000 searches a month and havelittle competition, regardless of the phrase being broad, phrase or exactmatches and then use them as good keywords for our marketing online. Thiskeyword research simplification is not going to give us good results. Instead,we need to refine our keyword selection in terms of matching precisely thekeyword we choose to what the searcher is looking for.Let us talk in terms of using keywords forour marketing of websites that sell products, these being physical products,digital products, software, programs and so on. Typically affiliate sites, oreven store sites. And when a conversion is made, that is, the prospect eitherbuys directly from our site or through an affiliate link, we get paid. So, wewant more conversions, and the way to increase the number of buyers is to use keywordsthat are very specific to what exactly the prospect is looking for. If a searcher is looking for informationabout building a bird house and our website has bird houses for sale only, weare going to loose that prospect. On the other hand, if one of the pages isabout building a bird house from scratch and we offer the precise instructionsfor building the bird house they are after, we will keep the prospectinterested in buying from us because he is thinking “great, this is what I waslooking for”. This is what keyword research in depth is, or refined keywordresearch can do for our online business. A searcher that comes to our store site,looking for a particular product, let us say, the latest “Tablet XYZ” comingout later this month, 2012, and finds reviews of tablets in general, again heor she will not be interested and leave unless we use the targeted keyword forthat product, the specific keyword “Tablet XYZ model ABC 2012” which matchesprecisely what the searcher is looking for. Only then our chances of making asale are much greater.So, for the Tablet XYZ model ABC 2012product, the keyword, the specific keyword we should use is exactly the productname, and it need not be a keyword that has thousands and thousands ofsearches, but being so laser targeted is enough to get us sales. Of course,increasing the traffic to the site, will gives us more sales since the product’skeyword is well optimized.We can also look further to optimize ourkeyword use, by doing some competitive research. We can look at keywords thatother marketers are targeting that are doing well for them. Sneaky? May be, butimportant, because if those keywords are working for our competition, they canwork for us too. Throw those words into a keyword research tool and find outwhat monthly exact search levels they have and how many of those users convert.We may find words we didn’t consider or synonyms we simply did not know about.When we have Adsense in our sites, we willbenefit strongly from the traffic we manage to bring to the sites includingthose that we have ads on, where we get paid for impressions from peoplevisiting our sites. The keywords for these types of sites must bring trafficvolume and have high value per click, low competition and high cost per click.For these types of websites it is not so important that a keyword is sospecific or that it is a buying keyword or not, so long as it get us hightraffic volumes, low competition and high cost per click.Keywords that are laser targeted,generally are easier to rank for, bringing qualified traffic and allowing oursites to rank better by the search engines. They also, and most importantlyalign our keywords with what the prospect is exactly looking for, and wealready know what is likely to happen when this takes place, that is right, webenefit with better conversions, thus increasing our sales in our onlinemarketing business. What we must never do is to assume that weknow what our prospects are likely to type in the search engines, to look for aproduct or service online. The fact is that we don’t know for sure, until we dokeyword research. Believing that we know what terms they are going to use toget to our sites is a big mistake, and it will show in our sales count. Theonly way they are going to visit our sites, is by finding the words relevant totheir searches to include in our sites, so that when they type them online,they match our optimized keywords and stay in our sites to get a solution towhat they were searching for.Simplifying our keyword research to searchvolume and competition alone, as we covered before,  it’s not a good idea. There are other veryimportant metrics to consider depending on the purpose of our websites.Instead, we should be considering how to best align or match the queries fromour prospects with the keywords we use in our sites, so that, ultimately it isgood to refine our keyword selection and to get away from keyword researchsimplification.G Calvo