Common,Poster,Sizes,and,their, marketing Common Poster Sizes and their Uses


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Thereare several common sizes you can use when you print posters. It is alwaysbetter to use these standard sizes when doing color poster printing. This isbecause these sizes are the ones usually used by your local poster printingcompany. Itmakes doing business easier by standardizing the sizes fit for certain kinds ofmachines to print posters. Each common size can serve a different purpose.Below you will find the different poster sizes and their usual purpose. Try todiscover the right size for your poster and your budget as well.The homemade poster size (8.5x11 or 8.5 x14)The dimensions 8.5x11 inches and 8.5x14 inches is the size of your usual letterpaper or a longer “legal” paper. This size is the perfect size when creating aposter for home. Why? Because letter papers and legal papers are readilyavailable almost everywhere. You also need little to no expertise in printingin this size since you can print posters in this way using common householdprinters. Remember though that at this size, you will have a limited space forimages and text in the poster. Therefore, your design must be simple and straight to the point.This is perfect for a low budget project, whereyou need quantity over quality. With the ease with which you can produce them,you can easily post these posters on office bulletin boards, school noticeboards and other public viewing areas. Usually this size of poster is best keptindoors, especially since the material you will be probably using is justcommon paper.The standard indoor poster size (18x24) An indoor poster is definitely much larger than the homemade poster. It has thespace for larger graphics and of course more text. This gives you theflexibility of adding more information with this kind of poster. In addition,you can play around better if you want to use pictures and other graphics.These kinds of posters are good for display in places like halls with displayareas, covered walkways with pillars, and elevators with displays. This type ofposter can be used for information campaigns for certain issues or events,contest mechanics, general announcements and other activities that need informationawareness.The standard outdoor poster size (24x36 and 27 x39) An outdoor poster is one of the biggest posters you can create. Poster pricesfor these kinds of posters are the highest, but the pay off from these sizesare the best. These kinds of posters offer the biggest visibility when comparedto other posters. You can do virtually anything with these kinds of sizes interms of design. The main purpose for this poster is exposure to a wideaudience. Hence, these are placed outdoors or in large indoor areas like tradehalls and food courts. An outdoor poster's content is usually aimed foradvertising. If you have a big budget for color poster printing and outdoorposter is the way to go.Custom posters that require custom sizesIf you are more on the unique side and have a custom poster ready to print, youmight have used a custom size as well. This might be because you have a certainarea where you want the posters to be places and require exacting dimensions.Custom sizes will cost you since they cannot be just printed off the bat fromthe machines. They have to be cut to your specifications. Hence, poster pricesincrease for this type, which all have to do with the extra labor. This“vanity” size is used by special projects that have specific ideas in mind forthe posters, like a targeted marketing campaign.Choose wisely and well when picking your poster size. Each one will catercorrectly with your own business or project needs. Good luck!

Common,Poster,Sizes,and,their,

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