Hallmarks,Successful,Postcard, marketing Hallmarks of a Successful Postcard
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Postcard design is not as simple as pasting a picture into a card. Ifyou care embarking on printing full color postcards for your touristdestination or marketing campaign, you should think hard on yourdesign. The image in a postcard is the main object of postcard design.This is where a postcard is judged and determines how it is used. Therefore,you need to design a postcard with the best picture or image design aspossible for maximum impact. Have that great design ready even beforeyou step into your postcard printer. Below are the major qualities ofsuccessful full color postcards.Postcards should capture the essence of a place.Apicture of course printed in a color postcard is the most common. Fortravel postcards, a picture of the destination's appeal is usuallyused. Most people think that they only have to take a picture of amonument, or the beach, or the building to make the travel postcard.This is true to a point. However, most postcards that use this logicare just using a boring old postcard template in terms of design. Thepicture postcard should capture the essence of the place. It shouldportray the soul of the place giving us a glimpse of what life islike there. If it is a historic monument or place then we shouldliterally feel the history there.To do this, do not just takea boring picture of the place, monument or building. For custompostcard printing, try thinking creatively when capturing the object ofyour postcard. For example, you can use low angle shots when taking apicture instead of boring level shots. Low angle shots give a sense ofimmensity to a thing or place. It is like being an ant staring at aperson. For monuments and historical places, this is perfectway to picture things. You can also use it in marketing postcards todisplay the significance or dominance of the main object for yourproject. Play with the angles, use different perspectives and you willsee that your postcards will look different and more unique than theothers look. This is the hallmark of a successful full color postcard.Postcards should invoke feelings for a campaign.Thishas been touched on slightly above. Postcards should invoke feeling.For campaign postcards, this is more significant. Awareness campaignsand even election campaigns require postcards that make people feel forthe particular issue or position the campaign is talking about. Peopleshould react to the image in the postcard in a strong way, good or bad.Because of this, postcards like this need to have a scene.This usually involves an actual picture representing the issue, such asmalnutrition in children. In addition, it can have a dramatization ofthe issue such as an awareness postcard for harassment. For lighterthemed postcards, a funny comic strip can be used. The goal here is toillicit a reaction from the postcard reader. The best postcards in thebusiness are remembered because of the feelings attached to them. Aimfor this effect when you do your postcard design.Postcards can be mysterious.Lastly,one of the best postcards that have been released for marketing have anaura of mystery to them. These kinds of postcards invite people tothe particular project without saying too much. People like mysteriesbecause people like to solve them. Therefore, a mysteriouspostcard with a date or time and a cryptic but interesting image or tagline can really work. People will read or buy them, and try to figureout for themselves what the postcard is all about. If you put a teaseron a postcard, then you can also add a website address to it. Peoplewill definitely visit that site. Therefore, postcards can be mysteriousif used correctly. Doing so makes them wildly successful.Thatshould cover the main hallmarks of successful postcards. Be sure toconsider this as you design your postcard for your postcard printingcompany. Always aim to illicit feelings. Impress the people with yourimage, make them react a certain way, and even interest them myoffering a mystery. All this will lead you to make a successfulpostcard.
Hallmarks,Successful,Postcard,