Extending,the,Life,Your,Brochu marketing Extending the Life of Your Brochure
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Your marketing collaterals are very important tools as they provideyour target clients with the information they need to get to know youand your products and services. The longer your target clients see andread what you have to offer, the more they will be inclined to try youout. It is therefore important that you are able to provideyour target clients not only with effective marketing collaterals inyour brochure printing for example; you should also be able to makeyour print brochures last longer.Since you are investing in thedesign and what you have inside your printed brochures anyway, why notgo a step further and make them last for months and even years on end.The longer they last, the more chances they have of getting peopleattracted to your offer.Here then are simple strategies to help you make your brochure printing have a much longer life: 1-Use excellent quality paper stock for your collaterals. Moreover, wemean high-grade materials. The life of your print brochures lie on thetype of paper stock you use. Thus, your choice of paper should be ableto withstand frequent handling and other physical strains such as waterspillage and dirt contact, in addition to having them last for a verylong time.2- Improve on your cover. Your cover is the one thingthat keeps your inside pages free from any exposure to dust and liquidspills. So make sure that you have a tough one. Providing a thickerpaper stock for your cover can help increase its resistance from theusual wear and tear, as well as heavy deterioration.3- Investin long lasting inks. Not only should you pay for quality paper stock,you should also put in money on your inks. For your target audience tobe able to read your text and copy for a longer time, they must be ableto actually go through them. How can that be possible if they canbarely see your text? High quality printer inks do not smudge and canstick to the paper permanently. Ask your print provider to help youchoose high quality inks that can resist moisture and fading with time.4-Design your brochures with a longer period in mind. This meansdesigning your brochure printing with layouts and images that nevergets old. Do not choose styles that can become passé after only a monthor two. Rather, when designing your print brochures, be sure tointegrate a design that would still be fashionable even after a year orso.In addition, as always, a good rule of thumb is to keep yourbrochures simple and functional. Do not overindulge in your design andlayout. The purpose of your collateral is to get your target audienceto read and understand your message even if it takes them a long timeto do it.
Extending,the,Life,Your,Brochu