Add,BIG,value,your,packages,wi marketing Add BIG value to your packages with juicy extras
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Have you created your client packages yet? I recommendoffering three price levels to give your prospects a range of choices. You wanteach level to be a good value and not be easily tied back to an hourly fee.Obviously, the top tier package needs to provide the yummiest value so that itis practically irresistible to prospects. To help sweeten your packages, I have created a list of simple suggestionsthat provide the kind of extras your clients will clamor for: - Recording private or group coaching calls - Unlimited 5-minute phone calls - Unlimited email questions - A two-hour in-person meeting at your office - Open office hours for quick calls - Ebooks or reports - Additional, select program recordings - Monthly Q&A calls - Community social networking page - Weekly motivational or tips emails - Detailed list of resources Many of these extras cost you very little or even nothing. But, in theclients mind, they have great perceived value which is exactly what you want.Its not about cramming stuff in there, but giving clients what they want themost, and most people want accountability and access. You certainly dont need to offer all of these options. Choose theones that are easy for you to provide. The simplest thing is to offerselections from your current library such as ebooks and books, teleclassrecordings, home study courses, etc. For something like Open Office Hourschoose a time that you know you can schedule consistently so that you trainyour clients to call at that time. Monthly Q&A conference calls addtremendous value because clients get even more access to you and your wisdom.However, for you, it requires only one more hour of your time per month, whichmay not be a big commitment. On the other hand, you do have to be a bit brave to offer the unlimitedservices. Not that many people will take advantage of the extra services. However,the unlimited emails can be time consuming. Some people who email frequentlydont see this interaction as taking up a lot of your time but it does. WhileI did provide this extra for many years, its something you want to thinkabout. Your Client Attraction Assignment:Spend some time thinking about what your prospects really need. What type ofextra would be highly valued and desirable?What do you already have available to share with new clients? What can you addas a service that doesnt require much additional time? Brainstorm for 30-60 minutes using this list as the starting point to comeup with rewards to satisfy new clients and entice them to work with you.
Add,BIG,value,your,packages,wi