Build,your,list,with,podcast,i marketing Build your list with a podcast interview series
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Like mostentrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000people, that seems to be the tipping point for your email marketing campaignsto start delivering strong results. One powerful way to grow your list to thatpoint is by creating a podcast series where you interview other experts in yourfield. This methodoffers several advantages to the parties involved. Benefits forExperts It offersthe professional being interviewed more exposure to your list and thelisteners. The expertcan build her own list if she offers an irresistible free offer at the end ofthe recordingThe expertgets your stamp of approval or endorsement by the fact that you areinterviewing him or her Benefits forYour Business You gaincredibility by interviewing the industry expert You createvaluable content to share with your own list You buildyour list by having the expert share the podcast announcement with her list toget people to register for the series You can gaineven more exposure with social media announcements encouraging registration forthe series You can turnthe entire series into a product to generate income later In order tomake this list building method work for you, the first thing to keep in mind isthe angle for your series. What does your list of prospects and clients need help with? What do theywant to know more about? What problems keep them up at night that you mighthelp solve with your podcast series? Think aboutthe content from the perspective of the listener to get clear on what you canoffer that they have a strong need or desire to know. This will also help you create acompelling title to attract more people to your list. The more compelling, themore your prospects will clamor for the information and the bigger your listwill grow. Your ClientAttraction Assignment:1. Once youve come up with podcast series title and the compelling informationyou will provide, the next step is to line up the speakers.2. Think about who you already know in your industry who might be a goodspeaker.3. Do some online research to seek out other potential experts.4. Draft a letter inviting speakers to be part of your podcast series. Givethem all the benefits of why this would serve them (not just you).5. Create a schedule for your series and post a new page on your site for thepodcasts.6. Determine which teleconference line you will use to run the program and recordthe series.
Build,your,list,with,podcast,i