Eight,secrets,closing,the,sale marketing Eight secrets to closing the sale during a free teleclass
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Have youstarted doing free teleclasses yet? This can be such a powerful method toaccomplish two important goals. First, free teleclasses will help build andgrow your list. The bigger your list, the more people to which you can marketyour programs and products. As Ive said many times, I have found the tippingpoint for list building is about 1,000 people. The secondgoal with free teleclasses is to convert some of the attendees into payingclients. Obviously,this helps you generate income. You might wonder what is the best way toconvert these listeners and is it like have a closing conversation with anindividual? The process is somewhat different. Heres whatI tend to do. You can use these same steps and adjust for your business model. 1. I start off the call by havingparticipants imagine their ideal business and paint a picture of everythingthat would be going right if they had everything they wanted.2. Then I point out the contrast they are having and say, Now thats notyour reality yet is it?3. Next I list all the reasons why its not their reality yet and why itsimportant they change.4. I share the things listeners need to do in a top line way, condensing thesteps. This is where you share your content like crazy. Otherwise the call canfeel like a big sales pitch.5. As you get close to the end of the call, start your closing conversation byasking questions like:- Can you do this on your own?- Do you know how to do this?- What would happen if you didnt do this?6. Share how all this information will be covered in your program, the answersto their questions and the way to achieve what they want in their business orlife. Get into the details of what your program offers and how this isessential to help them do what they cant do on their own.7. Then send them to a page on your website where they can register.8. You can add a bonus as an incentive for anyone who takes decisive action andsigns up before a certain time limit. That can help people decide on the spotto join you. Your ClientAttraction Assignment.What type of teleclass can you offer? What is the problem that keeps your idealclient up at 3am? This is a great topic for your teleclass and a wonderful wayto introduce your program to prospects. As I alwayssay, share loads of content, but focus on the what they need to do and whyrather than exactly how to do it. This leaves themwith the need to work with you so they can go deeper to find out how to achievetheir goals.
Eight,secrets,closing,the,sale