How,Always,Have,Clients,Today, marketing How to Always Have Clients
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Today weregoing to talk about how to always have clientsnot just clients once in awhile,but to always have clients consistently. A few yearsago someone asked me, What is the difference between salad and garbage? I had never been asked thatbefore. The only difference between salad and garbage is time. Whenyoure looking at a fresh green salad and you dont eat it right away, in a fewdays it becomes garbage and unappetizing. Youve also heard the idea ofstriking while the iron is hothot leads turn into cold leads if you dont takeaction on them right away. In business,timing is everything. Aclient of mine always used to say to me, Its really difficult for me as areal estate attorney to attract clients because I can never anticipate whentheyre going to need me. Its not something that they need very often,so how do I know when to market to them? I dont know how to market tothem. I dont know when to market to them. Its just all soarbitrary. Well, what Isaid to him is and what I want to say to you as well is with stay in touchmarketing vehicles you solve that problem of trying to anticipate when somebodyneeds you. Theidea is that you always want to be on the radar screen of your prospectiveclients. You always want to be top of mind so that when they need youthey think of you. What is anexample of a stay in touch marketing vehicle? Well, it could be your weeklyEzine. It could be a direct mail campaign. It could be a quirkypostcard campaign. Really just a way to communicate proactively with yourprospects so that you can actually anticipate any current or urgent needs thatthey may have. If you are consistently being in touch with them, you areessentially establishing a Know-Like-Trust relationship in advance of the need. You will beon their radar screen when that need arrives, which means theyll say, Hey,youre exactly what I need. I cant believe youre right there, right under mynose. This is when they happily pay you for your services and you donthave to go chasing any ambulances. Your ClientAttraction Assignment Be consistent with stay in touchmarketing vehicles and when you do you will always have plenty of clientsbecause you will have built that relationship and anticipated the need wellbefore they know they need you.
How,Always,Have,Clients,Today,