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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Ah, women! What do women want? You can either ask Mel Gibsonor you can learn from this. How do you market to women? If you are really thatobservant, you are probably aware of the fact that some companies are gettinginto women more effectively while others have not been very successful. Themore successful ones are re-designing their processes to make it morewomen-friendly. The unsuccessful ones do as little as use photos of women ontheir sites and call it a day. Let me enumerate some mistakes that you must avoid if everyou consider venturing in something that would catch the fancy of these faircreatures. These tips are meant to serve as a quick checklist to follow as youdesign a new campaign. Read on: 1. Assumption: Thinking that women are just a"niche". Fact: Women are the primary consumers in the United States. Women are not just a niche. They in fact, represent aneconomic powerhouse, making over 85% of the consumer purchases (in the UnitedStates) and influencing over 95% of total goods and services. Women alsopurchase 50% or better of traditional "male" categories likeautomobiles, consumer electronics, and PCs. 2. Assumption: Thinking that the female consumer marketingopportunity requires lessfunding. Fact: Women are economic powerhouse so reaching them shouldbe a budget priority. As a consumer group, women are a force to contend with.Efforts to connect with your women consumers overall should have a fullydedicated source of funds behind them. 3. Assumption: More men are on-line than women. Fact: Women are increasingly becoming the majority of Webusers and do the most on-lineshopping in the US. In 2000, women became a slight majority of Web users in theUnited States for the first time in history (51% female/49% male). Moreimportantly, women make up almost half of first-time Web buyers. 4. Assumption: Women like to be entertained with on-lineshopping (like they do at malls). Fact: Women prefer to be well-informed and focused whilepurchasing on-line. If you truly know how a woman makes a purchase, all yourefforts would focus on making them an informed decision-maker. This may includesite navigation, archives, and customer service. Surprisingly, women areactually different from what are being projected meandering and social mallcruising lots. The above facts have been culled from studies about howwomen make purchases. These should help you save significant time and moneywhether you are examining your current marketing strategy, or building a newinitiative, or even coming up with a new plan for your commercial color printing ad. What does a woman want? Well, you have to find out. Reachingwomen more effectively isnt rocket science, but it is still a little bitcomplicated, dont you think?
Read,This,Before,You,Get,Into,