Acknowledge,the,Help,You,Get,c marketing Acknowledge the Help You Get
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
I currently have an account with Netflixs. Not long ago they sent me a card telling me that for every person I help sign up, theyll give me a month for free.This is by no means a particularly new strategy for getting people to help out your business. Rewarding the help provided to you is a very old tactic indeed. Now, if this strategy for marketing is so old than why is it that so many companies refuse to do it?I think thats a very good question.The reason might be that they just dont realize how much help their customers might be providing, either because they havent thought about it or they dont just a system to gauge such a thing.Well, let me tell you this: your loyal customers are providing you with free marketing whether you realize it or not.Lets say you use catalog printing and regularly send out a catalog to peoples homes. If that catalog is interesting enough I can bet you that your customers are showing it to friends. Theyre keeping their catalog out on the coffee table for others to see when they stop by. Theyre doing all sorts of stuff to give your company more exposure, which will then help boost up your sales even more.So what are you supposed to do?You might have a system where when people write in to start up a subscription to your catalog they can say who they heard about your catalog from. You then take that name and give the person a twenty or fifty dollar gift certificate to use on anything in your catalog.What youre able to do is set up a whole army of people willing to help you out because youre helping them out. Plus, not only do you get the additional business that comes from so many other people receiving catalogs, but youre also helping to make sure these people remain far more loyal than they wouldve normally. Youre showing them how much you appreciate the things they do for you, which means theyll be more likely to stick with you in the future.Obviously catalog printing is not the only area in which you can make use of something like this. Consider it for whatever type of business you have. Im sure you can think of a variety of different ways to honor those loyal customers who are helping you out.This is some prime marketing going on all around you at all times. Theres no reason to ignore it, and certainly no reason to avoid nurturing it into something better. All it takes is a little time to set up a system of rewards, and you both gain new customers, and help make your current customers that much happier.
Acknowledge,the,Help,You,Get,c