Small,Business,Marketing,Mista marketing 5 Small Business Marketing Mistakes to Avoid
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Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Here is a brief overview of some of the mistakes to avoid when marketing your small business:Mistake #1: Not researching your product needMany people have a wonderful idea of a product that is needed in the market, and then spend all their money to create it. You need to research the market first to make sure there isnt already a similar product out there, and whether there is even a need for your product.Conduct market research, hold focus groups and only make a small run of your product a few hundred or so to test your target market with. This can save you a lot of money and heartache in the long run.Mistake #2: Thinking that the product will market itselfMany small business owners think their product is so great that they dont need to do any marketing at all people will flock to you. Thats just not true, and I cant think of one example of where it was true. Everyone thinks its because the right product just hasnt been invented yet, but unfortunately, thats not the case. It just wont work that way. How can people flock to something theyve never heard of?You must consistently market your product, which means you need to create a marketing plan. You must define your target market, your unique selling point that distinguishes you from your competition; you must develop a marketing action plan and decide on a marketing budget. These are just the bare-bones basics of a marketing plan. You need some kind of plan to be successful. If you dont know how to create a marketing plan, just Google marketing plan or marketing agency many agencies are hired to just create marketing plans.Mistake #3: Preparing and then not taking actionMany business owners have a fear of failing. Actually, who doesnt have this fear? But instead of trying to prevent it, you need to follow your marketing plan (see Mistake #2) and forge ahead. Its hard at first, no one will tell you its not, but you have to sell one product in order to sell a million. If you fail, evaluate what went wrong, try to fix it and try again. Repeat as needed!Mistake #4: Constantly changing your marketing campaignIt happens a lot the business owner and employees see their marketing materials every day and get tired of them. The same old poster printing images, the same old brochure copy who wants to see that after six months of it being around? Your potential customers do, thats who.Just because youve seen your logo a million times, doesnt mean everyone has. If your marketing campaign is working just fine, dont change it for the sake of change. A million people havent seen your logo at all. Dont change your marketing campaign until it stops bringing in customers.Mistake #5: Dont play monkey-see, monkey-do with your competitorsYou should know what your competitors are doing, but you shouldnt copy it just because it works for them.If a competitor is known as a low price leader, dont try to beat him out of that title choose another like high quality leader. Find an important quality that your competitors arent giving to your shared target.
Small,Business,Marketing,Mista