More,than,Just,Place,Shop,Why, marketing More than Just a Place to Shop
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Why exactly are people coming and shopping with you? If you dont knowthe answer to this than how are you supposed to properly encourage themto come in?How long has it been since you really stopped andactually looked at why people like your company? If youve been inbusiness for at least a few years or more than you have your set ofloyal customers that keep coming in. The question is how many of themare their and why are the loyal ones so loyal?When you ordercolor printing for your advertisements, what kind of focus do those adstake? Are they all about the next sale? Is your only focus when itcomes to ads about great deals and upcoming product releases?Iknow of a few stores I regularly go to that I only do so for gooddeals. The problem with companies like this is that I only shop withthem so long as theyre offering me the best deal. As soon as anothercompany opens up that can give me something for cheaper, Im there, andthe first company has just lost some business.The companies Imtruly loyal to are the ones that can offer me more than just gooddeals. These are the companies that have a personality all their own.They host different events that appeal to me, they have better thannormal customer service, and they have several programs that go beyondgetting business.Think about what you can do that separates youout from the rest of the pack. Maybe you can emphasize anenvironmentally friendly goal with your color printing where you tellpeople about all the things youre doing to improve the environment.Maybe you donate a certain amount of your profits to a certain charity,or maybe youre joining forces with a local group thats trying toimprove the city.This isnt just about what you can do for yourcustomers in relation to better deals, but what kind of contributioncan you make to them beyond the purchase theyre about to make.Iveseen plenty of companies that emphasize that theyre a family runcompany that understands a persons needs. They arent telling everyonethat youre going to get the best price when they come in, but thatyoure going to be dealing with dedicated people who have somethingpersonally invested in the company.This is what I mean by beingmore than just a place to shop. The smaller your company is the easierit is to accomplish. After all, when I walk into a local store where Ican actually talk to the owner whenever I want because hes the mainperson working there, it isnt hard to get a good feel for the place.Butthat doesnt mean the larger companies should bypass developing apersonality for their company. The earlier examples I gave of donatingto charities or making yourself eco friendly are just a few of the wayseven large companies can develop a strong personality.If youmake yourself more than just a store you can increase the odds ofhaving truly loyal customers. The next time you order color printingfor your advertisements ask yourself why people are really shoppingwith you.
More,than,Just,Place,Shop,Why,