What,Everybody,Should,Know..., marketing What Everybody Should Know... About Driving Website Traffic

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You’ve got a great website with a great offer (or offers), or a fantastic product (or products) to sell, but no one is buying. You may have some “tire kickers” or “freebie seekers” clicking your site and viewing your offers or products, but just not buying. Frustration sets in and you are ready to quit. Or, you may be having some success in selling your products, but it is not making the money you had hoped for your web marketing business.Quality traffic has been and always will be the key prerequisite to really make money online. You can have the greatest product in the world, but if you can‘t get your sales message in front of people, you will not have any success in selling your product. What are the best and fastest ways to get that quality traffic to your website?Have you considered PAID TRAFFIC? The fastest way to get traffic to your offers and your websites, is to BUY that traffic. I’m talking about Cost Per Action (CPA), Pay Per Click (PPC) marketing, Media Buying, Facebook Marketing, and much more. Paying for traffic and advertising is probably the most established model out there. People have been buying ads to promote their offers long before computers and the internet were even around.I know the fear of using Paid Traffic - it costs money! And what if the money you spend on Paid Traffic does not bring you the income you had hoped for? It is a legitimate concern. However, if done correctly and carefully, paid traffic can and will make you a substantial, regular net income - an income that will more than offset the costs of buying that traffic. Look at paid traffic as a cost of doing business. What successful companies and businesses do you know that do not spend any money on advertising their products? The main advantages to buying your traffic are:1) It’s FAST. On some online platforms, you can have traffic flowing to your offers literally within 5 minutes.2) It’s measurable. A lot of free traffic techniques don’t let you track and measure where your marketing efforts are best spent. With paid traffic, you can see everything in black and white, so decisions on how to proceed are made quickly and easily.3) It can be VERY cheap & low risk. Done correctly, buying traffic is very low risk and can be very cheap. Once you know how to do it properly, you essentially have an endless money machine that you can turn on and off at will.Let’s examine the CPA Model specifically as an example of Paid Traffic. Many large companies and entrepreneurs take their advertising online. They understand the value of high quality leads for their business, so they are willing to pay you for each interested prospect that you refer to their business, as long as the prospect completes an action the company (advertiser) wants. This could simply be the completion of an online form, providing an email address, installation of a Facebook application, joining a site and more.The great part of CPA is that you can get paid for not selling anything at all, only for providing a quality lead. Your prospects do not have to get out their credit cards and provide their credit card numbers. That alone will remove much of the hesitation your prospects will have in providing information, such as an email address.The more steps a visitor (potential lead) needs to complete “an action”, the more you typically get paid. For example, some advertisers will pay you a $1.50 just for getting someone to submit an email address or a postal code (or zip code). Some will pay up to $20 for getting someone to complete a one page application form. You are basically a “middle man” between the advertiser and the potential customer.How do you buy traffic without losing money? It all comes down to using sound bidding strategies, careful tracking and relentless split testing of different landing page styles. Testing, testing, testing is key! Search out and learn how some very successful marketers use sound bidding strategies such as ’Brute Force Strategies’, ’Gold Digging’ or ’Power Words’, ’Trend Jumping’, and ‘Incentivizing’, when buying traffic.You can also learn from these marketers how to use split testing to see which ads or landing pages provide you with the best conversion rates. Split testing is essential - you need to be constantly testing.When you know how to drive traffic the right way, you’re head and shoulders above most marketers. You don’t have to rely on joint venture partners, or slow search engine algorithms, or anything like that. You are the one in control and I can tell you that’s the greatest feeling to have with your online business.