Three,powerful,ways,follow,and marketing Three powerful ways to follow up and warm up prospects
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There are so many ways to follow up with potential clients.1. Your Irresistible Free Offer and ezineYour Irresistible Free Offer gives them a great product of yours to help potential clients get to know-like-trust you. In addition, this usually gets them registered for your ezine your way to stay in touch with prospects and clients on a weekly basis. Pack it full of great content so they can see how much you know and imagine how much more they could learn if they decide to work with you.2. Traditional Monthly Mailings via Snail MailEach month you can write a letter to prospects sharing your work with a particular client. Keep that persons identity anonymous of course, but use your interactions to showcase your work and the difference you make. This is a way to highlight yourself as the problem solver and connect with prospects by writing about issues they can relate to.In addition, sending a monthly letter keeps you on a prospects radar screen over and over again, beyond your ezine.3. Pick Up the Phone and Be AuthenticLets say you have your eye on 10 specific prospects this month that you want to deepen the relationship with. To take them from cold to warm, warm to hot and hot to ready-to-buy can be as simple as picking up the phone. When you get them on the line, just be really authentic and say something like, Hi, its _____. I was thinking about you. If theres anything I can do for you Or try, Im checking in to see how you are doing.Just be you and dont go in for the kill. The reason is because if you go in for the kill, you wont feel good and the person on the other end of the line can sense it. Its too much for them and might cause people to put up their walls of resistance.So dont look to make the sale. Instead, add value and think about this like you really are checking in. Recognize that you do care about each person. Then youll be coming from an authentic place of serving which is so much more appealing. Of course if the discussion feels positive, you can always move into your closing the sale conversation.Your Client Attraction AssignmentHave you written and sent any mailings with case studies that highlight you as the problem solver? These letters can have a tremendous impact on prospects who are considering working with you. Set an hour aside this week to make some notes and write your first letter. Then be sure to send it out!
Three,powerful,ways,follow,and