Continually,add,more,value,and marketing Continually add more value and attract more clients
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If youre anything like me, youre being bombarded with ezinesand emails that continually try to sell you something. Sometimes aparticular ezine even arrives on a daily basis, and truthfully, I sit there atmy desk, wondering why I subscribe, so much so that I often unsubscribe just asfast as I sign up for them. Now, dont get me wrong. I strongly believe in marketing andpromoting what youve got (with consistency and conviction) because its the answerto someones problem, and if youve been given a talent and a gift for helpingothers, you OWE it to them to let them know youre out there. But its HOW you promote that makes all the difference. I consider it aturn-off when Im being sold to again and again, without getting much valueotherwise. It just feels icky sometimes and, because I dont have a lot ofextra time in my day (who does?), Id rather not get any additional stuff Icant really use. On the flip side, if Im getting value and I find it helpful,then Im OK with some promo here or there. Kinda like reading a magazine. If thearticles are really good, then I dont mind the ads (and often, the ads are somethingthat Im interested in.) But if theres not much content or value, then I dontwant any of it, not the articles, and not the ads either. I was on a group coaching call led by Thomas Leonard a few years ago, and although I dont rememberthe exact topic of the call, I remember one thing he said very distinctly: To build a large network and attract lots of clients, you needto continually add value, just for the fun of it. However simplethis statement (and the longer Im in business, the more I realize that itsthe SIMPLE things that are the most powerful), its one that struck me likelightening and has stayed with me ever since. Thomas was a MASTER of adding value. I remember himgiving a LOT of information, so every time I got an email from him (an ezine orsomething else) I read it without fail, the WHOLE thing. And when he launched aproduct or service and promoted it, I read that too. Thats because he addedvalue no matter what he did. He used to say, the more value you give, the morepeople want to hang out around you, the more theyll follow your lead, themore theyll recommend you. His theory, as he stated once, was to offer lots of freebiestuff of value, just for the fun of it, to help others. This built him aHUGE network of people reading his ezines, going to his teleclasses, buying hisproducts and reading his books, in just a short timeover 10,000 people at thetime that he spoke about this. Thetheory he shared with us was this:FREEbie, FREEbie, FREEbie, fee, FREEbie, FREEbie,FREEbie, fee. Because he was providing such fantastic no-charge content andvalue, people were naturally attracted to him and referred lots ofothers to him. When he offered something for a fee, people jumped on it. Theirperception was probably similar to mine: if his FREEbie stuff is that good, hisFEE stuff must be GREAT! And it always was. You Client Attraction Assignment: Start thinking of how you can add value, continually and ineverything that you do, just for the fun of it. Based on the elements I use listedabove, what can YOU start offering to your network, your clients, and atnetworking meetings? Make a list of them and then start doing them on a regularbasis. Over a very short period of time, youll start getting a large followingas well as clients and referrals, in a way youve never had before.
Continually,add,more,value,and