Why,better,have,one,niche,vs., marketing Why its better to have one niche vs. two
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are you struggling with picking a single niche and consideringgoing for two (or more) targets? This is a common problemmy clients come to me with. For example, at a networking event, youll need to hand out twocards and that leaves people confused about where to put you and who you serve. Rather than makeyour life hard, I suggest you look at both niches and think about which onefits with who you are and connects to your passion. Another way to look at this is if the niches are related. Lets say you wantto talk to 1) mothers who have teenage girls, regarding their relationships and2) teenage girls. When reaching out to teenage girls, your target truly isstill the mothers. If you look at it this way, youll want to market to mothersof teenage girls and talk about relationships. Then you can always offersomething for their daughters without having to recreate an entire secondarymarketing plan. Your Client Attraction Assignment If you are trying to decide between more than one niche, takethe time to flush out the aspects of working with each one. Whichniche:- Do you feel a strong connection to?- Makes you smile?- Has plenty of prospects?- Has prospects you know how to find?- Has a problem you can relate to?- Is where you have the most experience?- Fits with your compelling story?- Can you get started working with right now?- Comes first, if they are related?- Can you commit to right now? Re-evaluatingyour options in this way will help you get clear on which niche has the most tooffer you and which is where you have the most to give.
Why,better,have,one,niche,vs.,