Online,Marketing,Using,Video,I marketing Online Marketing Using Video
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IntroductionBe it a smallbusiness, Brand and Product promotion or Business listing enhancement, offeringcustom web videos to customers by adding a video to the respective website,search engines like you tube or social networking sites like Facebook islargely preferred by marketers world wide for it brings out highest viewershipamong the internet users.Research conductedby Turnhere and Forrester Research further emphasizes the effectiveness of online marketing through videos. Accordingto a survey conducted by Turnhere a web video solutions company, a majority ofbrand and agency marketers use video with branded content for their onlinemarketing. A research conducted by Forrester Research using the search engineslike Google, MSN, Yahoo and You tube to know the way search engines respond tocommon queries revealed that optimizing video content is the best way to get afirst page organic ranking in search engines. AdvantagesTime: Compared toconventional marketing less cycle time is required to design an internetmarketing campaign via online videos. It hardly takes 11/2 hours to shoot a 60second custom videoMoney: It is fairly inexpensive considering online videos remain onlineforever. The company need not have to shell out a hefty amount on advertisementand market research requirements.Coverage: Internet has penetrated all corners of the world as businesses andhumans from all over the world are benefitted. More and more internet users arebuying products and services online.Strategies:Certain strategieshave to be kept in mind while making an online video in order to reach thetarget audience.Title: Appropriate andrelevant keywords in title as title to bring in targeted trafficContent: Valuable,Attractive and short content. It should educate, answer questions, narrate acompelling story and share some business secrets. Remember one thing useful contentalways get huge audience even though you do only minimum promotion ormarketing, So always give more attention to your content.URL: Display websiteaddress and email id as per your requirements.Branding: Companys logoto be displayed prominently.Campaign: Regularpublication of series of content rich videos. It also helps in building yourbrand awareness as well.Optimize: Use keywords invideo titles, video descriptions and tagsConclusion:Online video marketing isan arena growing year by year as internet buyers are growing exponentially. Soonline video marketing is the futurefor businesses to stay and flourish through customer acquisition and theirretention.
Online,Marketing,Using,Video,I