Why,Integrating,Postcard,Marke marketing Why Integrating Postcard Marketing with Social Media may be
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Are you diverting marketing resources fromtraditional programs like postcard direct mail to emerging technologies likesocial media and email marketing? Not so fast, says the Wall Street Journal, which has released anarticle regarding decline of direct mail and the affect it is having onbusinesses. According to WSJs story, many small businesseshave abandoned printed direct mail in favor of online advertising and socialmedia in attempt to reduce advertising costs. The article profiles a company called Per AnnumInc. who dropped a letter direct mail campaign in favor of marketing throughemail channels. The company found that orders dropped 25% from the previousyear. "Werealized we had made a huge mistake," says Ms. Settle, president of theNew York firm.Instead of dropping direct mail altogether, theWall Street Journal notes that marketers are using social media and emailmarketing to compliment their traditional direct mail campaigns. By combiningthe two mediums, businesses are catching recipients attention and generatehigher response rates.At SonicPrint.com, weve seen clients consistently bridgethe gap between online and offline marketing with variable data, personalizedURLS and digital printing. We believethat postcard printing & direct mail will continue to captivate offlineprospects and compel them to find out more information to share with theirfriends and family via Twitter, Facebook, and other new media outlets. Here are some ideas that will help you bridge the twomediums. - Email your clients the same day thatreceive your print postcard in the mail. This one-two punch is something thatwe have seen dramatically increase response rates in our business.- Follow up your quote requests bymailing a postcard. If you have a CRM system for your business you may be ableto export the list of all customers that requested quotes. Once a week, mailout postcards to touch the prospect. Sure you could do it by e-mail, but itis much more personal and unexpected coming via snail mail. - Mail postcards with a personalized URL(PURL) A PURL is an automatically generated personalized website customizedfor your prospect. Its an excellent way to perk the interest of the reader,and increases response rates dramatically. - Add your Blog, Twitter, Facebook,Linked-in, or other new media account to your business card printing and yourpostcard marketing. In addition, give them as many means to contact you aspossible including your AIM, ICQ, Skype, or other online communication account. Although postcard marketing has seen a decline in the lastfew years, many marketing experts continue to see massive value from thebenefits of direct mail by integrating their offline and online programstogether.
Why,Integrating,Postcard,Marke