Celebrity,Appearances,Trade,Sh marketing Celebrity Appearances At Trade Show Displays: Worth The Mone
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Convention promotion is all about drawing attention to your trade show booth and getting visitors to come inside and talk with your staff. Marketers have developed a myriad of different methods to accomplish this with varying degrees of success. Some of the more tried and true methods, particularly careful selection of trade show displays and design, will always be recognized as valuable for any company. One of the more controversial and debatable techniques involves a simple premise that works well in other types of marketing: paying a celebrity to endorse or appear in support of your product at your trade show booth. While there has been some success reported with this method, it is still quite unclear whether it's a net gain or a net loss.Will A Celebrity Be Noticed At Trade Show Exhibits?One of the biggest problems with paying for an appearance is that the person's appearance has no inherent visibility outside of the trade show booth. Unlike signs and media, it's not possible to raise a celebrity above the heads of the crowd. The best you can do is promote their appearance using those signs, which is a hit or miss prospect. In addition, it's tough to decide what to do with a popular icon should you get one to appear at all. They're almost completely unlikely to stay for the entirety of your event, or if they can, it will be prohibitively costly. Instead, you're forced to choose a particular appearance time. There are several problems with this. First, if you pick a time for them to give a presentation of some sort, you'll be restricted in how many people can listen because of the crush from surrounding trade show exhibits. Second, you'll have to compete with the noise of the venue, making it difficult for people to hear. Finally, you're not likely to see a lot of benefit. People will be focused on the speaker, and it will be far too crowded for anyone to properly see your promotional materials. More Useful For The Convention Itself Than For Your Trade Show Booth?Convention promoters often frown on individual trade show exhibits bringing in hired talent for one simple reason: it's a promotion that is often more suitable to the convention promoters themselves rather than to individual presenters. When a convention hires a celebrity, they can schedule a specific presentation time for that person, allowing them to avoid prohibitively high fees. They're also able to commit a room or other area for the speech, permitting more attendees to gather and listen. Finally, there isn't usually any product that the convention itself directly promotes, so the celebrity speaker can talk about his or her experience without causing any problems for the event's overall goals.When Using An Appearance Makes SenseThere are two situations where hiring a celebrity to cover your stand makes sense. If you have a spokesperson or a minor celebrity whose fees are reasonable, the visual interest alone can be enough to drive traffic without being too costly. The other situation doesnt involve hiring per se, because the individual agrees not to be compensated for their time. This is most common if the guest is a company executive or someone else who agrees to help promote for personal reasons. Making The Most Of Celebrity ExposureIf you do decide to have a guest appear at your trade show displays, there are several steps you should take that are proven to maximize the impact of the visit. First, promote ahead of time. Don't wait until the day of the convention and rely upon word of mouth. Let the world know that someone famous will be available, so that fans and other people who might not normally be interested in your products know to come out. In addition, if at all possible, get the celebrity to endorse your product, or at least know about it. It's embarrassing to have a guest do nothing to promote your brand but draw attention, marginally benefitting your trade show displays at best.Hiring a guest is a debatable choice, but understanding your options is always wise. Whatever you decide, you'll be better prepared to make the call and to successfully market your trade show exhibits if you understand the positives and negatives.
Celebrity,Appearances,Trade,Sh