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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Server virtualization has becomepopular for many businesses today due to its benefits. It can reduce hardwaremaintenance costs and improve space utilization in data centers. Furthermore,when upgrades or changes are made, server virtualization can prevent anapplication from impacting another one and also allow businesses to use severalOS technologies on a single hardware platform.Due to the rising demand forserver virtualization services in today’s high-technology business environment,many enterprise IT vendors are seeking for the best way to market theirsolutions and generate sales leads. Technology business owners use differentmarketing methods like direct mailing, email advertising, telemarketing, socialnetworking, and print/radio/television advertising. Among these methods,telemarketing is widely preferred by technology companies.If you have never tried IT sales leadgeneration through telemarketing before, youmight have serious doubts and wonder why so many enterprise technology solutionproviders prefer this marketing method. The reason is very simple. It works,and it works very well even in a recession because it’s direct and extremelyeffective for contacting CIOs or CTOs.Since marketing high techproducts and services involves taking huge risks, the prospect’sdecision-making process is found on seeking objective data from reliablesources. This is something that must be done by a team of lead generationprofessionals who have vast knowledge and experience on Information Technology.Sure, telemarketing works. But for generating sales leads for complextechnology services and products, you need to partner with a reliable IT telemarketing company.The primary reason why you shouldhire an IT-focused lead generation firm is because their marketing and salespeople know the technology industry very well. Unlike generic telemarketingcompanies that use standard lead generation and appointment setting methods fordifferent types of clients from various business sectors, IT telemarketingfirms have designed and developed their strategies to suit the complexmarketing demands of technology vendors. They are more capable of helping yourorganization to:-Determine and choose a marketsegment that has the strongest need to purchase a new IT product or serviceASAP. Cold calling can help you and your sales team to identify why theprospect’s need is so imminent.-Identify what makes the serviceor product a “total solution” in your prospect’s perception. Through experienceand expertise in calling key IT decision-makers, IT-focused phonerepresentatives have honed their skills in pinpointing aspects of thedecision-making process to see if your solution fits a particular applicationor business objective.-Help you position and advertise your service or product as the marketleader compared to what is being offered by your competition. Professional ITphone marketers utilize communication strategies that a particular prospect youare targeting is familiar to.Many technology businesses andmanaged services providers have failed in generating sales leads through coldcalling because they chose the wrong telemarketing company. A good ITtelemarketing firm has the capability to effectively obtain leads for yourserver virtualization solution by gathering information such as similarapplications running on different servers, the number of servers that could andshould be integrated, plans of undertaking other large-scale technologyprojects, etc. These are just some of the few aspects of the cold callingcampaign that an IT-focused lead generation company covers when it comes tovirtualization.So if you have a need toimplement an efficient and cost-effective lead generation strategy for yourhigh-tech solution, find and hire a reputable IT telemarketing service providerthat can deliver exactly what you need and generate high-quality servervirtualization sales leads foryour business.

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