Top,Promotional,Pens,and,Penci marketing Top 10 Promotional Pens and Pencils by Category - Promotiona
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There is an almost limitless array of promotional business giftsavailable in the marketplace today. We are bombarded with catalogues,emails and advertising promoting them. It can be a bewildering taskmaking the right decision on which one to choose, particularly if youare new to promotional merchandise as a marketing tool. Of all thepromotional gift categories, promotional pens must surely be the mostprolific and cost effective. In this short guide we look closely atthis particular category and identify the different types and theirlevel of popularity. They are listed in order of popularity.Ballpoint Pens: Without doubt, the most popularpromotional pens are invariably ballpoint pens; sometimes referred toas promotional ballpens. They are usually the cheapest, their refillslast longer and there is a vast range to choose from.Wooden Pencils: These cost-effective writinginstruments have long been popular as a promotional item. Promotionalpencils represent great value for money, they areenvironmentally-friendly and have a certain nostalgia associated withthem.Rollerballs: This type of pen is often chosen becauseof it smooth writing quality. Promotional Rollerballs are usually moreexpensive than ballpoint pens because the refills have to be made withmuch greater precision. Invariably these promotional pens come with acap which also adds to the cost.Highlighters: This is often overlooked as apromotional item but it is a powerful marketing tool, particularly asmany styles available today have very large print areas to carry yourcorporate message. Promotional highlighters are gaining popularity inrecent times, particularly as prices have fallen due to the lowermanufacturing costs in the far-east.Gel Pens: These are now becoming more popular than ever as promotional pens,mainly because prices have dropped due to high levels of competitionfrom the far-east. Their writing quality is unsurpassed but the poorlongevity of the refills, when compared to ballpoint pens will alwaysbe their biggest weakness.Markers: Increasingly markers are being used aspromotional items. They are quite often targeted at the seminar andconference end of business. Promotional markers are either the dry-wipeor permanent type; the former being the most popular.Mechanical Pencils: Whereas promotional pencils madefrom wood are very popular, their cousin the promotional mechanicalpencil is much less so. However, in the training and conference fieldsit has a certain degree of popularity. It is now more commonly used asa business gift when accompanied with a rollerball or ballpoint pen aspart of a boxed set.Fountain Pens: A very popular retail product butpromotional fountain pens have never been mainstream. This is mainlydue to to their higher price and the fact that fountain pens havefallen out of fashion. However, it is still regarded as an importantpromotional item when used as an executive business gift and isoccasionally used as part of a boxed set together with either apromotional pen or pencil.Fineliners: Once a reasonably popular item,promotional fineliners are not so any more. They tend to be moreexpensive than normal ballpoint pens and have metal or polypropylenebodies which are difficult and more expensive to print than most othertypes of promotional pens. Fibre Tips: As promotional pens these are hardly everused today for the same reason as fineliners. However, they are morecost-effective than fineliners with a similar writing quality.I hope you found this review useful in helping you decide on the promotional pens that best suit your needs.
Top,Promotional,Pens,and,Penci