Why,Promotional,Pens,Are,the,B marketing Why Promotional Pens Are the Best Business Gifts - Top 10 Re

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With so many promotional gifts to choose from, itis usually a consumer's nightmare in choosing an appropriate medium todisplay their advertising message. Having worked within the promotionalmerchandise business for the last thirty years, manufacturing andprinting mousemats, coasters, keyrings, magnetics, stickers etc. I canhonestly say that nothing approaches the value-for-money andadvertising power that printed promotional pens can offer. Of course Iam biased, but after all this time, I am still passionate about thishumblest of promotional products and these are my top-ten reasons.Price. Giveaways can be a good investment if they work but as itis not always very easy to quantify the viability or effectiveness ofan advertising campaign it is prudent to set yourself a conservativebudget. This is one of the main strengths of promotional pens becausetheir relatively low price, compared to other forms of promotionalmerchandise means your outlay, and consequently your risk, will beminimal.Acceptability. Promotional pens are acceptable in equal-measureto men, women and children of nearly all ages. In other words theyappeal to almost everyone. This level of acceptability is not mirroredby any other promotional product in its price range.Functionality: Sometimes we forget that even the cheapestprinted pen is a functional writing instrument that is intended for useday after day. As such, it is unique amongst promotional gifts, wherethe norm is one-off or at best, very occasional use. Exposure:The inherent functionality of promotional pens ensures its popularityamongst recipients and as a consequence maximum exposure for yourcorporate message is guaranteed throughout its working life. Contrastthis with the exposure that most of the other promotional items canachieve and it is clear that it holds a unique position within thepromotional merchandise industry.Visibility: No other promotional product is intended to be usedat a more personal level than your promotional pen. It is anarms-length companion wherever the recipient wishes to takes it.Diversity: Not only do promotional penscarry your powerful printed advertisement for all to see every day butby careful selection of the materials they are made from you can alsoconvey a more subliminal message to the intended recipient. By choosingany one of the biodegradable, recycled, or FSC certified woodenpromotional pens you are also demonstrating your stance on theenvironment. Choose from the BiofreeTM range with itpathogen neutralising additives and you will be seen to not only bepromoting your company's brand but you will also demonstrate yourapproach to healthy living. No other promotional product is availablein this range of unique materials - at any price.Universality: Whether you want promotional giveaways for payingguests in hotel rooms or a fine writing instrument for those prestigeawards the choice is limitless. There is a promotional pen with aperceived prestige value available at all levels - you just have tothink of the application, the impression you want to create and thenmake your selection from the vast range available in the market.Finishes: What other promotional gift is made in such a varietyof materials and finishes? Wood, metal, plastic, stone, ivory, cornstarch to name but a few. Combine this with the range of finishesavailable such as frosted, electroplated, enamelled, leatherette,polished and wood grain and you have an almost limitless amount ofpermutations to suit your application.Print: Virtually all the standard methods for decoration can beused on promotional pens. High volume screen printing for plastic pens,pad printing on compound shapes, full colour 360 degree wrap around andengraving on those prestige metal or wooden pens. The choice is yoursto suit the budget and the image you wish to create.Presentation: From bulk packed to individually wrapped and boxedthere is a level of presentation available that is suitable for everyapplication or impression that you wish to create.I believe that no other category of promotional giftprovides the level of choice that promotional pens can offer. They arenot only incredibly diverse, they are also timeless and without equal.Thank you for reading this article, I hope you have enjoyed its contentand are as inspired as I am about the marketing potential ofpromotional pens. Article Tags: Other Promotional Product, Promotional Pens, Promotional Merchandise, Other Promotional, Promotional Product