Search,Engine,Keywords,Selecti marketing Search Engine Keywords Selection (Part 2)
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In evaluating the efficiency of keywords, bear in mind threefundamentals:popularity, specificity, and motivation.Popularity is the easiest to evaluate because it is anobjective quality. The more popular your keyword is, themore possible the odds are that it will be keyed into asearch engine which will then bring up your URL.You can now buy software that will rate the popularityof keywords and phrases by giving words a number ratingbased on real search engine activity. Software such asWord Tracker will even recommends variations of your words andphrases. The higher the number this software appoints to acertain keyword, the more traffic you can reasonably expect tobe directed to your site. The only erroneous belief with thisconcept is the more popular the keyword is, the greater thesearch engine position you will need to obtain. If you aredown at the bottom of the search results, the consumer willmost likely never scroll down to find you.Popularity isn't sufficient to proclaim a keyword a good choice.You must move on to the next criteria, which isspecificity. The more definite your keyword is, the greaterthe possibility that the consumer who is ready to purchaseyour goods or services will find you.Consumers ready to buy your services are the ones who willinstantaneously find you. Not only that, but the greater thespecificity of your keyword is, the less competition youwill face.The third factor is consumer motivation. Once again, thisInvolves placing yourself inside the mind of the customerrather than the seller to work out what motivationinduces a person looking for a product or service to typein a particular word or phrase. You want to find people who are all set to act or make a purchase, and this requires subtle tinkering of your keywords until your find the mostprecise and directly targeted phrases to fetch the mostmotivated traffic to you site.Once you have chosen your keywords, your work is not done.You must constantly evaluate performance across a rangeof search engines, keeping in mind that times and trendschange, as does popular lingo. You cannot depend on your logtraffic analysis alone because it will not tell you howmany of your visitors actually made a purchase.Luckily, some new tools have been created to help youjudge the efficiency of your keywords in individualsearch engines. There is now software available thatexamines consumer behavior in relation to consumer traffic.This allows you to distinguish which keywords are fetching youthe most valuable customers.This is a necessary theory: numbers alone do not make agood keyword; profits per visitor do. You need to findkeywords that lead consumers to your site who actuallybuy your product, , download your product or fill out your forms. This is the most important factor in evaluatingthe effectiveness of a keyword or phrase, and should be theweapon you exercise when removing and replacing inefficientor ineffective keywords with keywords that bring in betterprofits.Continuing analysis of tested keywords is the formula forsearch engine success. This may seems like and it indeed - is a lot of work but the amount of informed effort you put intoyour keyword campaign is what will eventually generate yourbusiness' rewards.
Search,Engine,Keywords,Selecti