Protecting,Your,Search,Engine, marketing Protecting Your Search Engine Rankings (Part 2)
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Another immoral trick that illicit webmasters use tounnaturally increase their link popularity is the use ofhidden text. Search engines usually use the words on webpages as an element in building their rankings, which meansthat if the text on your page contains your keywords, youhave more of an opportunity to boost your search engineranking than a page that does not contain text inclusive ofkeywords.Some webmasters have evade from this formula by concealingtheir keywords in such a way so that they are not visible toany visitors to their site. An example, they have used the keywords but blended them the same colour as the page's background colour such as an excess of white keywords on a white background. You won't be ableto see these words with the human eye, however a search engine spider can spot them easily. A spider is the program search engines use toindex web pages, and when it spots these invisible words, itgoes back and boosts that page's link ranking.Webmasters may be very intelligent and sometimes dishonest, butsearch engines have figured these tricks out. As soon as a search engine see the use of hidden text, the page will be penalized.The drawback of this is that sometimes the spider is a bitoverzealous and will penalize a page by mistake. Forexample, if the background color of your page is blue, andyou have placed blue text inside a black box, the spiderwill only take note of the blue text and believe you aremaking use of hidden text. To refrain from any risk of false penalty,simply direct your webmaster not to select the same colorto text as the background color of the page - ever!There is another possible problem that can result in a penalty iscalled "keyword stuffing." It is vital to have yourkeywords present in the text on your page, but sometimes youcan go a little overdone in your enthusiasm to pleasethose spiders. A search engine uses what is called"Keyphrase Density" to conclude if a site is trying toartificially increase their ranking. This is the ratio ofkeywords to the rest of the words on the page. Searchengines appoint a limit to the number of times you can use akeyword before it decides you have overdone it andpenalizes your site.This ratio is quite high, so it is very hard to surpassunless your keyword is part of your company name. If this is the case, it is easy for keyword mass to soar. So, if yourkeyword is "renters insurance," make sure that you don't use this phrase in every sentence. Cautiously edit the text on your siteso that the copy flows naturally and the keyword is notrepeated incessantly. A good rule of thumb is your keywordshould never appear in more than half the sentences on thepage.The final possible risk factor is known as "cloaking." Cloaking is when the server delivers a visitor to one page and a search engine spider to a different page. The page the spider seesis "cloaked" because it is not visible to regular traffic,and intentionally set-up to increase the site's search engineranking. A cloaked page tries to feed the spider everythingit needs to escalate that page's ranking to the top of thelist.It is normal that search engines have responded to thisact of deception with utmost animosity, imposing steeppenalties on these sites. The problem on your end is thatsometimes pages are cloaked for legal reasons, such asprevention against the theft of code, often referred to as"pagejacking." However, such guarding is unnecessary nowadays due to the use of " off page" elements, like link popularity,that cannot be stolen. To be on the safe side, make sure that your webmaster isalert that absolutely no cloaking is acceptable. Make surethe webmaster recgonizes that cloaking of any kind willput your website at great risk.Just as you must be hard-working in increasing your rankingand your link popularity, you must be equally diligentto avoid being unjustly penalized. So be sure to monitoryour site closely and avoid any emergence of artificiallyboosting your rankings.
Protecting,Your,Search,Engine,