Protecting,Your,Search,Engine, marketing Protecting Your Search Engine Rankings (Part 1)
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Your website's ranking on search engines is an importantfactor of your overall marketing campaign, and there are ways to enhance your link popularity through legal methods.Unfortunately, the Internet is populated by bands ofuntruthful webmasters seeking to improve their linkpopularity by feigning out search engines.The good news is that search engines have figured this out,and are now on alert for "spam" pages and sites that haveincreased their rankings by bogus methods. When asearch engines tracks down such a site, that site isdowngraded in ranking or entirely removed from the searchengine's index.The bad news is that some high quality, completelyabove-board sites are being confused for these web pagecriminals. Your page may be in danger of being caught up inthe "spam" net and tossed from a search engine's index.However, there are things you can do and not do, which canprevent this kind of misperception.Link popularity is generally based on the quality of sites youare linked to. Google invented this criteria for assigningwebsite ranking, and practically all search engines on theInternet now use it. There are legitimate ways to undertakeincreasing your link popularity, but at the same time, youmust be exactly careful about which sites you chooseto link to. Google often dictate penalties on sitesthat have linked to other sites entirely for the purpose ofartificially increasing their link popularity. They haveactually labeled these links as "bad neighborhoods." You can rest assure that you cannot be penalized when a "bad neighbourhood" link to your site, penalty happens only when are the one sending out the link to a bad neighbourhood.However, you have to double check all the links that are active on your links page to ensure that you haven't linked to a badneighbourhood.The first thing to check out is whether or not the pagesyou have linked to have been penalized. The most straightforwardway to do this is to download the Google toolbar athttp://toolbar.google.com. You will then see that most pages are given a "Pagerank" which is depicted by a sliding green scale onthe Google toolbar.Do not link to any site that exhibits no green at all on thescale. This is particulary important when the scale iscompletely gray. It is more than likely that these pageshave been penalized. If you are linked to these pages, youmay catch their penalty and it may be hard to recover from the situation.There is no need to be afraid of linking to sites whosescale exhibits only a very small sliver of green on their scale.These sites have not been penalized, and their links maygrow in popularity and value. However, do ensure thatyou carefully monitor these kind of links to make sure thatat some point they do not favor a penalty once you havelinked up to them from your links page. Article Tags: Search Engines, Link Popularity
Protecting,Your,Search,Engine,