Internet,Marketing,SEO,and,Hol marketing Internet Marketing, SEO and Hollywood
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Tom Cruise and Cameron Diaz are without question two of theworlds biggest box office draws.They have massive studio support in an age wherestudio productions are slowing down,and they continue to demand among thehighest salaries in all of Hollywood.While the quality of the film is certainlysomething that can be debated,the advertising support did seem to be in place.Allof the standard points of contact including,television,radio and print wereaddressed.The stars made themselves available for interviews and could be seenflashing warm smiles to the relentless paparazzi in the tabloids.With two ofthe worlds biggest mega-stars and seemingly all of their marketing basescovered,the movie seemed poised to make the studio a tidy profit.Despite thisfinancial and professional support and backing,their movie Knight and Day had amiserable opening weekend at the box office and is now quickly falling off thecharts.In this article we will examine some of the ways in which the marketinggroup behind the film Knight and Day could have reached an even wider audiencethrough the use of Internet Marketing in general,and Search Engine Marketing inparticular.In examining the relative failure of this film,some marketingexperts look to the less than perfect execution of the traditional marketingefforts. Many believe that not enough distinction was used in defining the movie.Forexample,the poster for the movie shows two white silhouettes under the wordsKnight and Day and the last names of the stars.Considering the fact that thesestars have some of the most recognizable faces on the planet,it seems a curiousand less than ideal choice to reduce them to white silhouettes.The gossipbehind this poster hints that neither actor could agree upon a picture theythought was good enough for the poster,but this seems incredibly unlikely forthese photogenic stars.This flub shows that merely covering all bases does notmean they have been effectively addressed.Many people rejected the film basedon the trailer,which showed a movie trapped in several genres that did notappear to be executing any particular one with any particular grace or efficacy.Obviouslya bad poster,muddled trailer and the fading star of Tom Cruise were not helpingthis film,but there are some other,significant issues that can be addressed,mainlythe under utilization of the internet as a marketing tool.In entering thesearch term Cameron Diaz into Google on the week of the films release,someinteresting bits of information begin to reveal themselves.First off,there werenot any pay-Per-Click advertisements for the movie.This is a very strangefinding,especially considering that a search for the other major releases ofthe time resulted in obvious evidence of Online Marketing efforts,including afull load of PPC ads pushing everything from film trailers to merchandise.Asfar as the search results are concerned,they do of course turn up Camerons bio,Wikipediapage,pages covering recent gossip about her having a possible connection withbaseball player Alex Rodriguez,and even a bad review of the film,but nothingfor the movie itself. Even Bing,a search engine which could conceivably betargeted by the marketing team behind the film to reach those less thanmainstream users,yielded a similar lack of results.Across each search engine,lookingup Tom Cruise fairs no better than Ms.Diaz.A quick YouTube search for TomCruises name does not return a trailer for the new film,interviews promoting it,orany sort of ancillary tie-in.Instead,it returns results showing Cruiseespousing on scientology,a reviewer giving bad review of the new film,and clipsshowing Cruise appearances on various talk shows over the years,but nothingfrom the studio advertising the movie.In the second and final part of thisarticle,we will examine more of what went wrong with the marketing of Knightand Day,and cover some ways in which these mistakes can be remedied in thefuture. Article Tags: Internet Marketing
Internet,Marketing,SEO,and,Hol