Internet,Marketing,Hollywood,a marketing Internet Marketing, Hollywood and Missed Opportunities
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Tom Cruise and Cameron Diaz are without question two of theworlds biggest box office draws.They have massive studio support in an agewhere studio productions are slowing down,and they continue to demand among thehighest salaries in all of Hollywood.While the quality of the film is certainlysomething that can be debated,the advertising support did seem to be in place.Allof the standard points of contact including,television,radio and print wereaddressed.The stars made themselves available for interviews and could be seenflashing warm smiles to the relentless paparazzi in the tabloids.With two ofthe worlds biggest mega-stars and seemingly all of their marketing basescovered,the movie seemed poised to make the studio a tidy profit.Despite thisfinancial and professional support and backing,their movie Knight and Day had amiserable opening weekend at the box office and is now quickly falling off thecharts.In this second and final part of this article we will examine some ofthe ways in which the marketing group behind the film Knight and Day could havereached an even wider audience through the use of Internet Marketing in general,andSearch Engine Marketing in particular.Perhaps the studios are too preoccupiedwith learning the new technology to use the new technology.Going a bit further,itmay be the case that the executives of 20th Century Fox believe thattraditional advertising for a summer blockbuster can only be achieved by usingthe tried and proven methods of traditional media.It could also be the casethat the heads of the studio believes spending millions during a recession ontelevision ads is a more practical use of their dollars than targeted onlinemarketing.Obviously the United States recession has hit everything from majorcar companies to local mom and pop shops.The movie industry has faced the samedifficulties in its industry.Movies are down,commercials for movies are up,andthats never a good sign.The fact is that despite how effective traditionalmedia has proven to be,online tactics such as Search Engine Optimization,SearchEngine Marketing and PPC ads should have been implemented.Googling majorkeywords such as Tom Cruise or Cameron Diaz or Knight and Day should haveresulted in targeted ads that linked to ticket purchasing sites,movie trailersand the official website for the film.Similarly,a YouTube search for the twostars names should be turning up the trailer for the film as well aspromotional materials.Even paying for key ads of competitive or past similarhits such as Mr.and Mrs.Smith could have yielded some result and certainlywould have been better than nothing.Internet marketing is not a new way ofdoing business,it has been around since the days of 56k modems,and the internetwas leveraged as far back as the days of the original Blair Witch Project film.Granted,notevery movie lends itself to an online presence and grassroots movement in themanner in which that film did,but to leave so much on the table in the digitalspace seems careless at least and downright foolish at worst.The stars of thefilm are two of the worlds brightest,but both have seen uneven box officereturns for their last few films.The marketing efforts were in place,but wereeither lacking or poorly executed.In an age where most major Hollywood releaseshave budgets well over one hundred million dollars (with accompanying marketingbudgets that typically come close to matching those production budgets),theremust be efforts made to not only deliver marketing materials through allavailable channels,but to do so in effective,innovative and public involvingways.The days of sending the stars onto talk shows that are rapidly losingviewers,having them wave to the stalking paparazzi in an effort to have theirsmiling faces turn up in the tabloids,and relying on television commercials are all in the past.Todays digital landscape and tech savvy audiences demandmore,and the failure of Knight and Day to attract an audience may finally helpthat reality sink into the minds of the decision makers who dropped the ball onthe marketing of this film. Article Tags: Internet Marketing
Internet,Marketing,Hollywood,a