Digital,Marketing,Missed,Oppor marketing Digital Marketing Missed Opportunities 1
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There has never been more ways for Digital Marketing expertsto reach their customers.Beyond the traditional methods for marketing that arestill thriving after all these years, there are the hundreds and thousands ofdigital methods available, with new opportunities opening up every hour ofevery day.Consumers can now be reached absolutely anywhere and at anytime.Marketingmaterials are available on our phones, in our cars, in public bathroom, atwork, on the road and everywhere in between.Still, despite this pervasivenature of marketing, many companies are missing some easy opportunities toreach, engage and communicate with their audience.While there is always a riskof marketers overreaching their grasp, it would be even more unfortunate ifaudiences who are seeking a product or who may be particularly receptive to amarketers offerings were never made aware of the particular product or service.Inthis article we will examine some ways in which marketers can reach audiencesby using methods they may not have considered.Twitter for Large Businesses Ifyou own a business of any size or type, you should have a Twitter presence.Whilemany companies are either on Twitter or are presently devising a strategy tojoin, any presence is better than zero presence.For the larger companies, theadvantages and reasons for being on Twitter are quite clear.By having a Twitterpresence, these large companies can put a face on their company, and that facecan directly interact with their large audience.Customers like showing theirloyalty to their trusted brands by following them on Twitter, spreading theword to their networks, and keeping up with their favored brands updates.Brandsenjoy this relationship as well because it allows them a direct and instantline of communication with their loyal public, while giving them a glimpse intowhat people are saying about them, and what the general consensus is of theirbrand.This open line of communication can be used for all manner of things, butis typically used for product and sales announcements, to aid Search EngineMarketing and SEO efforts, news bulletins, damage control with unhappycustomers, general personality expression and humanizing of the brand, reactionand mention monitoring, and information exchanges with interested orparticularly passionate individuals.Twitter is also an incredible tool forinitiating PR campaigns, crisis situation control and brand positioning.Whilethese may not all seem obvious as marketing initiatives, almost every listedaspect has implications in the marketing setting.Any sort of communicationbetween the brand and the customer, especially two-way, serves to strengthenthe relationship between the customer and the brand.With Twitter, members tendto feel that they are part of a rather exclusive club, and that with thatmembership comes certain privileges.Some of those privileges include theability to interact with larger than life personalities, celebrities, sportsfigures and major brands.Communications on Twitter carry more weight than thosemade through websites, emails and other media, and this is something majorcompanies can take advantage of.The opportunity is there for businesses of allsize and type to open a Twitter account and begin communicating with theiraudience.All that it takes is a few minutes of your time, and 140 characters orless.
Digital,Marketing,Missed,Oppor