Ways,Improve,Return,Investment marketing 5 Ways to Improve Return on Investment (ROI)

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Whether you’re running a small, medium or large business,the return on investment for your marketing efforts is an importantmeasurement. How many sales or how much revenue each marketing effort generatesvalidates the need for marketing and allows you to carry over your marketingsuccesses to other marketing efforts. Unsuccessful marketing also allows you totweak marketing aspects to achieve a higher rate of return the next timearound.Tips for Marketing ROI Improvement:Test Landing PagesThe look and feel of landing pages is an important designelement, but more important is what your landing pages say to your visitors.Make sure that each landing page speaks directly to the visitors you’re drivingto that page. If you’re not achieving the conversion rates you’re looking for,then make modifications one at a time to test out how the changes affectconversions rates. According to a Marketing Sherpa survey, businesses thatmodified landing pages to change offers and update wording, 68.2% achievedbetter conversion rates.Link Direct Mail and Online EffortsInstead of creating hard copy direct mail pieces to stand ontheir own, link your offline and online marketing efforts. Use a simple directmail piece, such as a postcard, as the lead-in to driving targeted traffic toyour website. Using your mailing list is always more effective than buyinglists or cold calling to try to drum up potential customers. Let the directmail piece do its job—intrigue recipients enough to check out what you’re offeringby going to the landing page you’ve created specifically for this offer. Thenrefer back to tip number one on testing your landing page messaging to increaseconversion rates. Use Personalized URLsWhether you’re mailing a postcard or sending out apromotional email, use a personalized URL to drive the traffic to your landingpage. Studies show that using a personalized URL boosts conversion rates byabout 20%. The reason? Customers feel more comfortable when they see apersonalized URL and it’s easier for them to remember than a long andimpersonal URL.Use Your Social Media PowerSocial media allows you to utilize word-of-mouth marketingand viral marketing without having to increase your marketing budget. Socialmedia presents an effective and inexpensive way for you to communicate yourmessages with your audience and opens up a more interactive approach ofcommunication with current and potential customers. Public conversations caneasily build your brand–and it’s a branding strategy worth its weight in goldthat cannot be purchased any other way. When you engage in social media, you’reproviding the platform for conversations to take place about your company andyour industry. You’re also getting involved with these conversations in aneffort to better serve your customers’ needs. For example, 1-800-Flowers nowallows customers to place order directly from its Facebook Fan Page. This is indirect response to customer complaints of problems getting through on the phoneor the website during high traffic times.Tweak Pay-per-click CampaignsPay-per-click campaigns can be a very low-cost and effectiveform of attracting and driving the right audience to your business. Testing andtweaking these campaigns to achieve better results can increase ROI. Always runtwo ads at the same time, changing one item in your test ad to see how itaffects your conversion rates. After you run the two ads for one or two weeks,take the better converting ad and make one minor tweak to it. Then run thesetwo ads against each other to see which outperforms the other. Keep repeatingthe process to make your ads better and increase conversions.ROI is a very important aspect of marketing. It’s ameasurement that can make your marketing better over time, increase your salesand make your company more profitable–no matter what size business you’rerunning. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.