Direct,Mail,Marketing,Dead,You marketing Is Direct Mail Marketing Dead?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
You may (or may not) have noticed a decrease in the junk mail thatlands in your snail mailbox every day. With the move toward email andonline marketing many companies have all but abandoned direct mailmarketing altogether. Does this mean that using postcards, letters andother direct mail campaigns are not considered to be effective?Direct Mail is Alive and WellWith everyone making a mad dash to use online marketing for itseffectiveness and cost effectiveness, now may be the perfect time touse good old fashioned direct mail. If all of your competitors areusing online marketing then you may be able to stand out from the crowdby implementing a direct mail campaign through the United States PostalService.So if you have a database full of mailing addresses for prospects,current and past clients, now may be the time to put it to work. Thisis especially true if your business can benefit from the upcomingholiday season. So put this 3-step direct mail campaign process inplace and test the results.Frequency is the key. Sit down and sketch out a postcard campaignthat drops two different postcards per month over the next three to sixmonths to the same group on your list. The frequency and duration ofthis type of campaign will allow you to test the list and theeffectiveness of a direct mail campaign for your business.Follow-up with the responders. Depending on the call to action youinclude on your first direct mail piece (call, email or get them toregister online at your website or on a special landing page),follow-up to the people that respond with a second direct mail piece oremail. This direct mail or email piece should move them up to the nextlevel of your marketing plan. So if the first direct mail piece gotthem to register for a free report on your website, then the follow-uppiece should urge them to register for a webinar youre giving, getthem to register for a free trial or provide them with a discountcoupon on their purchase.Clean and scrub your list. When each mail piece is sent at eachstage of your campaign, be sure to scrub and clean your list on thepostcards that are returned for bad addresses. This should be doneafter each mailing in order to keep your list up-to-date. This willalso save you from wasting money by continuing to pay for printing andpostage for pieces that arent reaching the intended recipients.Stand out from the online marketing crowd. Use offline direct mailmarketing to gain the attention of your current, past and potentialcustomers. With more mail piling up in their email inbox, their snailmail box is feeling empty. Its the prime opportunity for you to engagethem the old fashioned waythe direct mail way.For more information on creating marketing plans and campaigns, visit http://wp.me/ptLrh-1.
Direct,Mail,Marketing,Dead,You