How,Build,Your,List,Achieve,th marketing How to Build Your List to Achieve the Best Results

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Client after client that comes to work with me on marketingstrategies worries about the quantity and quality of their list. I hearthings such as, “I have a small list and I don’t think I have enoughpeople on it to really achieve the results I’m looking for.” I also getquestions like, “Is it worth it to spend money on buying a lead list?”No matter what type of business you’re in, you are almost alwaysbetter off by focusing your efforts on gathering quality leads than youare on buying leads or worrying about the quantity of subscribers youhave on your mailing list. After all, when someone opts in to your listit indicates these are people who want to hear from you. This alsomeans they’re interested in what you’re selling.Focus on Building a Quality ListBuilding a quality mailing list does take time. The time investmentyou have to make to build up your mailing list though is worth itbecause it is the type of list that will provide the most benefits withthe least amount of risk.3 steps to attract more qualified email subscribers1. Announce your subscription offer everywhere. This includes theHome Page of your website and on your landing pages, but it also meansyou should add it to your email messages, on the transactional pages ofyour online shopping cart, in order confirmations, on invoices, etc.When you meet people on the airplane or at networking events where youexchange business cards with a potential client, tell them about youre-newsletter or online promotions and ask their permission to add themto your mailing list.2. Promote it on your social media networks. You can proactivelyfind new potential subscribers by promoting your e-newsletter on yoursocial media networks such as your Facebook Fan Page, Twitter andLinkedIn profiles. This allows you to reach target market audiencesthat you may not otherwise have an opportunity to come into contactwith. Again, if they are responding to your invitation to subscribe toyour mailings then these are the people that you want to becommunicating with in an effort to convert them into paying customers.3. Reengage old customers. Using your mailing list of old orprevious clients, you can also try to reengage these customers thathaven’t acted on the emails or mailings that you’ve been sending themover the last six months to a year. Create a special emailing ormailing that is targeted specifically to this group that tries to getthem to re-opt in to your subscriber list. There are a couple ofdifferent ways you can reengage old customers. You can send them aspecial offer that is only for previous customers. You can send amessage that states you are updating your database and ask them to takea moment to review and make sure their contact information is current.Surveys are another great way to garner attention and get a responsefrom old customers. Anyone that doesn’t respond should be deleted orseparated from the rest of your mailing list.Rather than focus your list building efforts elsewhere, take thesethree steps to build a quality list. It’s always about quality overquantity because you will have a better conversion rate when you arecommunicating with subscribers that are actually interested in what youhave to offer—each and every time. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.