How,Improve,Online,Conversion, marketing How to Improve Online Conversion to Your Email File

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Generating traffic to your website is just part ofyour online marketing plan. Many small business owners get excitedabout having a lot of internet traffic but that traffic isn't terriblyuseful unless your visitors are compelled to 'do something'. In orderto effectively monetize that traffic, you need to concentrate on onlineconversion so that visitors to your site become part of your email, RSSfeed, or social media community.Most small business websites arenot optimized for online visitor conversion. Most sites fall into the'brochure site' category and simply give information without muchthought to what they really want the web visitor to do at their site.Ask yourself 'What action do I want my web visitor to take? Sign up fora newsletter? Take a free online course? Call a toll-free telephonenumber?' Think through the 'desired action' that you want your webvisitor to take.Why do you want to build a community? You wantto build a community because it's the key to building relationships andtrust so that someone ultimately does business with you...again andagain. Remember, if you do your SEO and PPC campaigns right, havingcrossed paths with these potential clients is not merely accidental.They've been brought to your site because these people keyed in somesearch keywords that indicates they are at the very least searching forsomething that's related to your business.You should have aprimary focus on capturing the contact details of your web visitors,particularly their working email addresses. Now the big question ishow? Actually, it's a two-pronged approach that is very effective ifimplemented correctly.First, you must provide value to your webvisitor as a source of information that they can trust and rely upon.The other component is employing certain tactics that have been provenover time to increase online conversion to your email file.Building TrustEstablishingtrust is the foundation of all successful transactions, be it an onlinetransaction or a traditional, in-person transaction. However, in theonline world your web visitor can't "size you up" very easily and makea quick, intuitive judgment about your trustworthiness. Instead, youhave to establish that trustworthiness through some basic tactics thatbuild credibility:   1. Have a clean sitedesign, add testimonials, security certifications and affiliations. Forcommerce sites, get listings in BizRate, Froogle, Epinions, etc. Showyour personality. Highlight your money back guarantee. Include privacy,contact us, and about us pages.   2. Addcontent to your site that shows you are indeed an expert of what yourvisitor is looking for. This should be easy because you'll be talkingabout topics related to your business and nothing more. People trustothers who understand their needs and wants.These two techniquesare very simple and obvious. But you MUST pass this test before yourvisitors will even consider giving you their personal information andpermission to contact them through email or social media. Conversiontechniques simply won't work well if you can't establishtrustworthiness and credibility.Online Conversion Tactics   1.My favorite tactic is to offer an incentive, such as the free OnlineMarketing eCourse that we offer at Breakthrough Marketing Methods. Youcan come up with an eBook, a coupon, or other free gifts to encouragevisitors to join your email newsletter file.   2.Optimize your site to drive acquisitions. Ask visitors to register onevery page, and include an email preferences center link in the footer.   3. Ask readers to sign up in your newsletters, as recipients may receive them from colleagues.   4. Providea link for registration in all outgoing correspondences, includingemail-a-friend, customer service, and order confirmation items.   5. Engagein-person sales and ask encourage them to subscribe to your onlinenewsletter. Capture it at the point-of-sale and enter it manually in toyour system if you are a small business.Implementing these tactics will significantly improve your online conversion rate and build your email file.Next,you'll want to quickly follow up with your new subscribers and startbuilding good relationships via other channels such as email and socialmedia. Most good email vendors provide easy auto-responder messaging toallow for prompt follow up to your new subscribers. A few of myfavorite are:    * AWeber - This is a very solid,affordable email marketing system that creates Web sign up form and canmanage complete email campaigns. It has really good autoresponderfeatures and email templates to help you get your email campaigns upand running quickly. Emails that you receive from us are deliveredthrough AWeber.    * iContact - These guys are excellentas well. In fact, if you are looking for a great selection of designtemplates coupled with autoresponder features like AWeber, iContact isa strong choice. They also have survey functionality, which AWeber doesnot. They have a fantastic trial period as well. Click here to learnall you need to know about iContact's services.Remember, emailsubscription lists are usually developed over time. The data youcollect should reveal the depth of your customer relationships.Customers must trust you before they willingly give up additionalpersonal information such as postal address or phone number. They oftenview this exchange as transactional, meaning they need to perceive somebenefit, either in relevant information, a discount, or a gift.Obviously,closing a sale to prospects in your email file will provide you withimportant additional information that expand the opportunity for othermarketing tactics such as direct mail. The value of knowing yourcustomer will increase your ROI, as you will be able to increaserevenues with targeted, new offerings and cross marketing as you learnmore about your customers through their online interactions.Implementingthese simple tactics and you'll see a strong improvement in your onlineconversions and be sure to use a solid email marketing tool tosupplement your online marketing efforts as well.