Measures,social,media,usage,Di marketing Measures social media usage: Digital Romi
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Judging by the conversations that have taken place over the past few months on social media, the general consensus is that the there is no clear ROI (Return on Investment). Typically and importantly, the ROI is correlated with revenue. However, in marketing, despite the use of marketing metrics, there isnot clear ROI, and various methods must be utilized to maximize theeffectiveness of certain media. However, with the advent of the socialweb that engages the public about your product or service a transitionin the thinking of ROI should take place. Web 2.0 is all about buildingrelationships and metrics should be developed to effectively measurerelationships.Return on Marketing Investment (ROMI) and Marketing ROIare defined as the optimization of marketing spend for the short andlong term in support of the brand strategy by building a market modelusing valid, objective marketing metrics. Improving ROMI leads to improved marketing effectiveness, increasedrevenue, profit and market share for the same amount of marketingspend. As for social media, there are no clear models that say, "if 10%of our consumers are having conversations on our products, 25% of thepeople that they reach will convert (buy a the product). Thisdefinition simply equates to revenues, and it should not be used whenit comes to social media; it demands its own terminology.Digital Return On Marketing Investment (Digital Romi)is new term that I believe most effectively measures social mediausage. Digital Romi is the measure of the overall digital impact as aresult of online marketing methods. The major maketing investments hereis the time it takes to provide knowledge and awareness on a product orservice through social media, and the time it takes to analyze theresulting conversations and traffic. The are two types of Impacts: Qualitative and Quantitative. Qualitative Impact measures the relevancy of the conversations and the contributions made to the processes and ideas to the company. Quantitative Impact measuresthe number of memberships, mailing list , social network followers,business network connections, inbound links, unique and returningvisitors, etc. These digital impact metrics will give you furtherinsight to your digital romi.MeasurementForrester research as described by the book Groundswell, measuresthe social technographics of online consumers. From their research theyhave formed six type of consumers: Creators, Critics, Collectors,Joiners, Spectators, Inactives. Digital Romi methods measure theimpacts of creators, critics, collectors, joiners. Spectators can bemeasured through the number of unique visitors and returning visitorsto company web pages. So it is safe to say that approximately 100% willcontribute to your Digital Romi in some form or another and will be auseful metric.Analysis of Qualitative and Quantitative Impacts should be measuredon a daily basis. An added benefit is there will be quicker responsetime to consumers. The data should be aggregated on a monthly basis andcompared at every three months to see trends. Article Tags: Measures Social Media, Social Media Usage, Media Usage Digital, Usage Digital Romi, Measures Social, Social Media, Media Usage, Usage Digital, Digital Romi
Measures,social,media,usage,Di