Viral,marketing,101,The,Basics marketing Viral marketing 101 - The Basics

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Creativity.It doesn't hurt to be a little creative to help your site or onlinebusiness gain a foot hold in the Internet based business. With so muchcompetition and rivalry going on, every method of marketing should beconsidered and at some stage be employed and utilized.You may of heard this before, but It doesn’t matter if you have akiller product or an award winning website, if people don’t know youexist, you are not going to make it. your ideas and aspirations ofbeing successful and running a successful online business will die.There are many methods and schemes used by many e-commerce sites today,and there are those that can help you with boosting your popularityratings or traffic generation program. One of these is called ViralMarketing.When we think viral, we think of a virus spreading like wildfire. Itstarts small but then quickly gathers speed and spreads. This is nodifferent to a computer virus being spread by unsuspecting users but weare not talking about a computer virus, we are talking about spreadingyour name or business.Viral Marketing OverviewViral Marketing, also known as Viral Advertising is a marketingtechnique used to build public awareness of one’s product or company.Many forms of media can be used to reach out to the public withoutactually promoting a product.  One could write an e-book, add in yourlinks and offer as a free product and ask people to give it away. It'slike when one hears a rumour, one naturally tells people about it andthen those who were told also tell other people. same with the e-book,being in digital form it can be easily copied and passout. Tom Hua didthis in a very successful way when he wrote a book called 'Working withClickbank' and it simply layed out how to use Clickbank. It became verysuccessful through by using the principles of Viral Marketing, that itwon a Clickbank contest.Companies use the principle that if people like the content of aproduct, (ebook, free video or audio) they will pass it on to theirfriends and family. The product will have the brand or logo and aspeople pass on the product the brand or logo of the company also getspassed on, this helps to promote the company or its product.Viral marketing has become a popular means of advertising and marketingbecause there is a relatively low cost involved. To avoid being classedas spam mail, viral marketing uses the eagerness of one person to passon the product. If a person sees the name of the person they know asthe sender, they won’t block it and the free product within the emailgets open.Using Viral Marketing to your advantageThe main advantage of viral marketing is that you get a lot ofpublicity and public awareness about your site and your company veryquickly and very cheaply. It helps to generate a flow of traffic thatis potentially very lucrative to you and your site, but moreimportantly, it helps to creative a presence in the online world.Viral Marketing is very effective. It is one tool that should beresearched and then used in conjunction with other advertising tools inpromoting your site, like Search Engine Optimization, PPC and articlewriting. It can and does help in getting people to know about you andyour company.All it takes is a little time, a plan and patience, as well as constantanalyzing of data so one can tweak the idea to gain more traffic andbuild a bigger list. Remember the movie 'The Blair Witch Project?' Thatwas famous for using viral marketing to spread the word.A brilliant classic example is Hotmail. Before Microsoft bought it,Hotmail used Viral marketing to spread the word and increase itscustomer base dramatically.Hotmail.com, one of the first free Web-based e-mail services. used this very simple strategy.   1. Give away free e-mail addresses and services,   2. Attach a simple tag at the bottom of every free message sent out:'Get your private, free email at http://www.hotmail.com' and,   3. Then stand back while people e-mail to their own network of friends and associates,   4. Who see the message,   5. Sign up for their own free e-mail service, and then   6. Propel the message still wider to their own ever-increasing circles of friends and associates.Tiny waves spreading farther from a single pebble dropped into a pond,a carefully designed viral marketing strategy ripples outward extremelyrapidly.Six ElementsThere are six basic elements you should include in your viral marketingstrategy. A viral marketing strategy need not contain ALL theseelements, but the more elements it embraces, the more powerful theresults are likely to be. An effective viral marketing strategy:   1. Give away products or services   2. Provides for effortless transfer to others   3. Scales easily from small to very large   4. Exploits common motivations and behaviors   5. Utilizes existing communication networks   6. Takes advantage of others' resourcesIt's not difficult, just takes time to create an effective strategy.It’s your turn to use viral marketing. Act now and reap the benefitsViral Marketing.