Ideas,for,Using,Promotional,Po marketing Ideas for Using Promotional Polo Shirts


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Polo shirts are noexception—and it can be fun thinking up creative ways to distribute your promotionalitems! Here are a few ides to get you started. Employee Uniforms Handing out polo shirts to your staff can be a great way ofcreating a company identity that goes beyond a simple company logo. This workswell for staff in any line of business and provides several advantages—retail employeesare easily identified by your customers, your staff members always look smartand tidy, and they provide you with essentially free advertising any time they  wear the shirts out of the work place. Thereis an enormous variety of polo shirt styles available, and it’s easy to choosecolors and styles that will complement both your company image and your logo. Purchase Incentives People love wearing items that features their favoritebands, brands or items—anything that loudly proclaims to the world “this iswhat I like!” Promotional polo shirts can make great incentive gifts forcustomers and clients if you’re in retail or operate a catalog-style business.For example, offer a promotional polo shirt as a thank you gift for ordersworth a certain amount, or use them as part of a purchase incentive system thatrewards your customers after a certain number of purchases. A free polo shirtafter every tenth purchase at a CD store, for example, can be a very cost-effectivegift, and it gets your company brand out and about too. Street Marketing If you’ve ever hired people to hand out flyers, coupons orbrochures on the street near your store, you already know that this can be avery effective marketing ploy. Consider how much more effective it could be inraising company awareness if the people you hire are wearing your printed polo shirts. Community Sponsorship and Fundraising  Sponsoring a local youth group or charity event can be agreat way of increasing public awareness of your company. Provide promotionalpolo shirts for the sports team or group you’re sponsoring, and everyonebenefits from the relationship. Alternatively, consider selling promotionalshirts with your printed logo, then donate the proceeds to a local charity—thenet result is the same as if you’d simply given the shirts away, but yougenerate a huge amount of goodwill by adding the charity element into the mix. Spot Prizes There are many occasions where you might want to hand outspot prizes to random people who attend events such as conferences, tradeshows, or company picnics or sports games. Make polo shirts part of the prizepool, and get people wearing your advertising message. This is always a greatway to generate goodwill and interest in your products—people love getting freeitems, and getting them just for being in the right place at the right timeadds some spontaneity and excitement to the event.

Ideas,for,Using,Promotional,Po

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