Are,You,Afraid,Look,Your,Inner marketing Are You Afraid to Look Your Inner Expert in the Eye?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Running scared, are you? I know how it goes positioning yourself as an expert can strike fear into the heart of even the most intrepid entrepreneur. After all, what gives you the right to claim that title? And what happens if you dont come through on your promise of expertise?For many serviced-based business owners like speakers, trainers, coaches and the like, its a tightrope of tension. We need to stand out from the pack in some significant way, and ballyhooing our skill in a particular area seems tailor-made for the task. On the other hand, theres that fear of tooting our own horn (perhaps mistakenly) and being thought too big for our britches. Its an easy trap to fall into. I still catch myself sometimes assuming that most people already know at least as much as I do about my chosen field, only to be surprised over and over again that they dont. I dont know it all but Im definitely an expert in many ways.Ive got news for you. Youre not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise. When youve got that kind of single-minded focus, it solidifies your ability to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients). Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.Would you like to bridge that gap between savvy marketing and false pride? Fabulous. Im going to share 3 ideas for connecting those dots.First, lets deal with that pesky fear that keeps you from claiming your inner expert as part of the family.The word expert comes from the Latin expertus, which means to try or experience. So as an expert, you not claiming to be The World Authority. Youre merely acknowledging that youve experimented with something and want to pass on your experience. Pretty generous of you, actually.Next, weve got to have some frank words about HOW to be viewed as a legitimate expert. One things for sure, you dont do it by trying to be all things to all clients. Youve got to pick a niche. No, dont let me hear you say, But my services can help anyone! Thats as may be. But holding on to everyone as your Core Audience is a huge obstacle to developing expert status. No one is an expert at everything.Last, dont keep your expertise a secret. Get the word out and generate income at the same time- by creating information products like e-books, audio programs or podcasts ballyhooing all you know in your chosen specialty.Information products are a terrific way to share your knowledge, boost your credibility and cement your status as an authority. After creating my first information product (Toss the Rules Out the Window: 12 Actions to Break the Marketing Mold and Create Success YOUR Way!), I was amazed at how even colleagues and clients whod known me for years suddenly took me more seriously.Dont let the description jack of all trades, master of none apply to you. Decide what your area of expertise is, and create a name for yourself. The great thing about being considered an expert is that experts:Are highly sought after,Earn larger fees,Become very good at what they do. Whats not to love about that?P. S. Next time we meet, if you catch me staring and the ground, shuffling my feet and saying Aw, shucks when you ask about what Crackerjack Online Marketing can do for you, give me a sharp poke in the side and tell me to buck up!
Are,You,Afraid,Look,Your,Inner