Why,Steve,Urkel,and,Paris,Hilt marketing Why Steve Urkel and Paris Hilton Make Lousy Role Models for
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you want prospective clients to pick up the phone after visiting you online, then you cant afford to have what I call a Paris Hilton site.You know, a site that looks flashy but communicates badly. How often have you been to sites that are all glitz and no substance? They may start with a fancy flash page and youre expected to sit there patiently while the images take forever to load. Or theyre stunningly beautiful in design, but you cant figure out where the navigation bar is because its cleverly hidden in the tumbling waterfall graphic.By the same token, potential clients are not enticed by a site that drones on and on, giving the visitor waaaay too many details about things theyre not really interested in like where you went to high school or your various business titles. (This, of course, is the Steve Urkel site.) Im not saying your life isnt fascinating and that some personal information isnt a good thing, but a little bit goes a long way in this case.We, the people, are not a patient breed when surfing the Web.So, if Paris and Urkel are out, whos in? Allow me to introduce (drum roll, please) -George Clooney.My man George personifies the winning characteristics of a website (and a husband, as far as Im concerned) good looking, charming AND intelligent!Like George, a successful site will demonstrate these 5 traits:1) Draws attention with its style and flair - The man looks good in tails or a T-shirt because he always projects a strong sense of himself. Images, colors and layout as well as your personal brand all play a part in creating this impression with your website. (The theme here is uncluttered.)2) Puts people at ease by being friendly and confident - George isnt namby-pamby nor is he overbearing- from all accounts hes very guy next door (if the guy next door happens to be a famous millionaire). On your site, this comes from using an authentic, natural tone to your content as well as paying attention to formatting so its easy to navigate and read.3) Is at least as interested in the visitor as in himself - In a recent article I read, the author was astounded when George accepted his off the cuff invitation to have dinner at his house and reported that the evening ended with George up in his attic looking at a roof leak. In the same manner, your site will play best if it focuses on your visitors perspective and needs rather than your own.4) Has a sense of humor about it all - The George is a notorious joker, and while you dont need to be a full-on comedian, a light touch with your website is much more inviting than a serious, dry approach.5) Shares generously - Besides his jokes, my future fiancé is known for being a loyal and very giving friend.Your web visitors are there looking to solve a problem theyre having. Be generous with your solutions; rather than taking advantage of you, theyll be pleased and likely to come back for more.Effective marketing doesnt happen by accident. To make the most of your online presence, youve got to put a little thought into it. But I promise the payoff is well worth the effort.
Why,Steve,Urkel,and,Paris,Hilt